Mascots of 2024

32 stories · by event date

2026 2025 2024 2023

December

Jecheon's Jeje and Cheoncheon Complete Trademark Registration

Jecheon's signature characters, designed by a city official, will be used for merchandise and tourism promotion starting in 2025.

Archive · Dec 16, 2024

Local

KAMCO Renews Mascot Kiumi, Adds Sidekick Mascots Jiki and Botta

The official mascot Kiumi has a new look. A Jindo dog named Jiki and an all-purpose bundle named Botta now stand beside it.

Archive · Dec 10, 2024

Local · Feature

Research Institute Mascots in 2024, From Naming Contests to New Friends

KRIBB named its mascot Seppo through a public contest, and KITECH held a drawing event for Dr.K. KRICT unveiled its Chemie Friends at the end of the year.

Archive · Dec 2024

November

Brands

Paldo Bibimmyeon II Characters Tteugeopkae and Chagapkae Become Reversible Plush Prizes

Paldo turned its Paldo Bibimmyeon II characters Tteugeopkae and Chagapkae into reversible plush dolls. The company offered them as prizes in November.

Archive · Nov 29, 2024

Local · Feature

2024 Local Government and Public Character Festival: The Award-Winning Characters

The Government Employees Pension Service's Mideumi won both the grand prize and the popularity award. Jikji and Hwaljassi and Baekhodori each took a top excellence award.

Archive · Nov 25, 2024

Local

Nowon Cultural Center's Sanbi Takes the Stage as Star of an Original Puppet Show

Sanbi, the mascot of the Nowon Cultural Center's guided walking tours, is the main character of an original puppet show. The center also ran a sock puppet workshop.

Archive · Nov 25, 2024

Local

Pocheon Unveils New Mascot Pouri, a Name Blending Pocheon and Uri

The name combines Pocheon and uri, Korean for "we" or "our." The city's existing characters, Oseong and Haneum, were also reworked.

Archive · Nov 11, 2024

Business

Grand Hyatt Seoul Sells 'Winter Hy,' a Winter Edition of Its Mascot Hy

The hotel sold a winter edition of its puppy hotelier from Namsan. The keyring version proved popular.

Archive · Nov 11, 2024

October

Sports

Korea Volleyball Federation Unveils Five Position Mascots for 20th Anniversary

Each of volleyball's five positions is now represented by an animal. The federation also replaced its emblem and three trophies.

Archive · Oct 17, 2024

People · Feature

Names Chosen by Students and Staff: School Mascots of 2024

Chuncheon Mechanical Technical High School, Yonam Institute of Technology, Korea National University of Education and Anseong High School got mascots through contests in 2024. Students and school members picked the names.

Archive · Oct 2024

September

Local

Jinju City Introduces Ayo, a Leopard Cat Friend for Mascot Hamo

Ayo is based on the leopard cats that lived at Jinyang Lake. Jinju City and the Jinju Culture and Tourism Foundation developed the character in September 2024 as a friend for Hamo.

Archive · Sep 19, 2024

Business · Feature

Public Mascots That Gave Away Free Emoticons in 2024

Cheongju National Museum, Seoul's Yangcheon District, Gunsan City and the Gyeonggi Northern Autonomous Police Committee gave away free character emoticons in 2024.

Archive · Sep 2024

August

Business

Shinsegae Duty Free's Paul and Bani Open an Art Space at Incheon Airport

Paul and Bani teamed up with painter Park Seo-bo on a space that ran at the Terminal 1 Transportation Center of Incheon Airport in August and September 2024.

Archive · Aug 27, 2024

Business

Donghae City Character Goods Shop Sells 1,409 Items in One Month

The goods shop at a tourist information center took in about 9 million won ($6,500) in its first month. In November, the city announced plans for a character mini park along the Jeoncheon stream.

Archive · Aug 22, 2024

July

Local

Seoul Metro Opens Ttota Pop-Up for Seoul Subway's 50th Anniversary

Seoul Metro ran a 10-day Ttota pop-up at Hyundai Department Store D-Cube City. It offered about 20 kinds of merchandise.

Archive · Jul 26, 2024

Local

Uidori and Rangi Statues Unveiled in Uijeongbu City Hall Lobby

Uijeongbu marked the second anniversary of its 8th popularly elected administration by placing character statues on the ground floor of City Hall. The installation is linked to a social media photo challenge.

Archive · Jul 3, 2024

News · Feature

Characters Take Their Place at Trade Fair Booths in July 2024

Fubon Hyundai Life Insurance and Shinhan Financial Group set up booths at a character licensing fair. KT and Dongduk Women's University also put their characters forward at fairs.

Archive · Jul 2024

June

Local

K-MEDIhub Unveils Researcher Mascots Medi and Hub

The Daegu-Gyeongbuk Medical Innovation Foundation has unveiled its official mascots, Medi and Hub. It also announced plans for the pair to appear at events including KOAMEX.

Archive · Jun 25, 2024

Local

Taebaek's Taeboomi Places Third in Gangwon Character Popularity Contest

Mascots representing 15 cities and counties in Gangwon State competed in a short-form video vote. Sokcho's Jjani and Raeyo took first place.

Archive · Jun 17, 2024

May

Brands · Brief

Kumho Tire Unveils Ttori, a Character for Its Electric Vehicle Tires

Ttori is the character for EnnoV, Kumho Tire's EV tire brand. The company plans to expand its world through growth episodes set at one month, one year and five years.

Archive · May 8, 2024

Local

Nam District's Jangsaengi Appears at Ulsan Department Store as 2.2-Meter Figure

Nam District, Ulsan set up a promotional booth and a 2.2-meter Jangsaengi figure at Lotte Department Store's Ulsan branch. In September, ahead of the whale festival, it gave out 16 Jangsaengi emoticons.

Archive · May 1, 2024

April

Brands · Brief

ZEPETO Unveils Gemma, Its First Official Character

Naver Z introduced Gemma, the first official character of ZEPETO, in April 2024. Its name comes from ZEM, the unit of currency used inside ZEPETO.

Archive · Apr 2024

Local

Rural Development Administration Replaces Mascots With Second-Generation Isaki and Saessaki

The agency said goodbye to the first-generation characters it had used since 2008. In July, 1.8-meter Isaki and Saessaki figures went into its public relations hall.

Archive · Apr 2024

March

Brands

LG Uplus Holds Giant 'Mooner' Pop-Up at Han River Park

LG Uplus opened a giant pop-up, 'Mooner's Spring Picnic,' at Yeouido Han River Park. In May it took part in the Licensing Expo in Las Vegas.

Archive · Mar 31, 2024

Business · Brief

Ulsan Keunaegi Opens Pop-Up on Gyeongju's Hwangridan-gil

Jung District, Ulsan ran a pop-up in Gyeongju from March 29 to April 7. It sold plush dolls and key rings and offered a craft activity.

Archive · Mar 29, 2024

Local · Feature

March 2024 Local Mascot Roundup: New Faces and New Story Worlds

Hapcheon County unveiled Byeolkung and the Korean Red Cross launched its Blood Friends. The Jeonbuk State Culture and Tourism Foundation introduced JuBi and JayBi, and Sancheong County promoted its Sanneomeo Friends.

Archive · Mar 2024

February

Business

bhc Chicken's Ppuring Emoticons Sell Out 50,000 Units in 19 Minutes

bhc Chicken is using emoticons and Outback is using digital goods. Dining Brands Group plans to keep up its character collaborations.

Archive · Feb 26, 2024

Business

GS25's Mr. Mumu Merchandise Tops 1 Million Units in Just Over a Year

Sales of the goods reached about 1.6 billion won ($1.2 million). A pop-up store in Seongsu drew 35,000 visitors in two weeks.

Archive · Feb 22, 2024

Local · Brief

Seoul Symbol Haechi Gets Pink Makeover, First Redesign in 15 Years

Haechi has changed from yellow to pink. Four Soul Friends characters and an 8-meter art balloon at DDP were unveiled alongside it.

Archive · Feb 1, 2024

January

Brands

Woori Bank Brings Back 'Wibee Friends' With a K-pop Idol Concept

Woori Bank has revamped its characters five years after they went inactive in 2019. A new member, Pudding, has joined the group.

Archive · Jan 29, 2024

Local

Buyeo County Unveils Geumdongi Friends Modeled on Gilt-Bronze Incense Burner

Buyeo County has created three new characters based on the Gilt-bronze Incense Burner of Baekje after a preference survey of 1,000 residents. It is also giving away free emoticons featuring them.

Archive · Jan 22, 2024

Brands · Brief

Air Busan Launches Official Characters Eburi and Reoburi

Two new official characters replace the airline's previous character, Smarty. Their names were chosen through an internal staff contest.

Archive · Jan 3, 2024