Rural Development Administration Replaces Mascots With Second-Generation Isaki and Saessaki

The Rural Development Administration (RDA) replaced its official characters with the second-generation Isaki and Saessaki in April 2024. The first-generation characters, used since 2008, gave way to the second generation after March 2024.

The character page on the RDA website lists the characters used from 2008 to March 2024 as the first generation, and Isaki and Saessaki as the second generation. The first-generation characters represented the RDA for 16 years.

In July of the same year, the RDA made the new characters in 3D. It built 1.8-meter Isaki and Saessaki figures and installed them in the RDA public relations hall. The RDA said it placed the large characters in the hall so visitors would feel more familiar with them.

This was reported in an RDA press release published on the government policy briefing site on July 23, 2024. Three months after the agency changed its characters, 1.8-meter Isaki and Saessaki figures stood in the public relations hall. In their first year, the second-generation characters also earned a place in the hall.