Grand Hyatt Seoul Sells 'Winter Hy,' a Winter Edition of Its Mascot Hy

Grand Hyatt Seoul sold 'Winter Hy,' a winter edition of its hotel character Hy, in the winter of 2024. The price was 32,000 won ($23). Winter Hy is the 2024 winter edition of Hy. It was sold at three places: the hotel lobby front desk, The Spa and The Deli.

Winter Hy came out as a plush doll and a keyring. According to a report on November 11, 2024, the keyring version was the popular one.

Hy is a character with the backstory of a puppy hotelier who came down from Namsan and settled at the hotel. The name Hy comes from the greeting "hi," and it also carries the "HY" of Hyatt.

The same report said hotels are competing in seasonal marketing with their own character merchandise. Kensington Hotels & Resorts' 'Mary Bear' was presented as an example. Mary Bear is a limited-edition 2024-2025 year-end keychain of Kensington Bear. Kensington Bear is a teddy bear character that wears the uniforms of hotel staff, such as a doorman, a chef and a general manager.