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27 articles

Opinion · Column

Mascots Need a Record Too

On the launch of Daily Mascot, we commit to recording, accurately, why mascots are created and how they are used.

Nov 10, 2026

Opinion · Column

Mascots Do Not Have Terms of Office

Growing an existing face is harder than creating a new one. That is why it is worth more.

Nov 10, 2026

Brands · Feature

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Companies released a string of new characters in summer 2026. Kyowon Tour's AI character Easy passed 1 million views on short-form videos.

Archive · Aug 2026

Local · Feature

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

Public agency characters made up 42 of the 74 finalists. Pai Chai University's Naseomi received 5,160 votes.

Archive · Aug 2026

Local

2026 Public Character Festival Opens Public Vote for Finals

The public vote runs from July 20 to Aug. 21. The Seoul Volunteer Center's Hana, Maum and Woori lead with 7,706 votes.

Archive · Jul 20, 2026

News · Feature

May 2026: Characters at Family Month Events

Characters took center stage at museum children's festivals and at Children's Day events in Daedeok District and Busan. A carbon neutrality center in Nowon and Hyundai Motor also put characters in front.

Archive · May 5, 2026

Business

Nonsan's 'Berry Friends' Sell Out All 1,000 Festival Goods

Goods featuring the strawberry fairies Sweetbell, Kingsbell and Vitabell sold out at the festival. More than 2,000 more were sold through reservations.

Archive · Apr 11, 2026

News · Feature

New Faces and New Versions for Mascots in the First Month of the Year

Samcheokdongja got its first new look in 25 years. Soeburi gained an eco version, and Starkona hosted an event as an AI character.

Archive · Jan 2026

Local

Daejeon's Jung District Issues Guidebook for Junggu Halmae and Grandson Junggu

The guidebook sets out the characters' basic and applied forms and usage standards. In March, the district also gave away free Junggu Halmae passport cases.

Archive · Jul 10, 2025

Brands

Hyundai Livart Furniture Character Family Draws About 11,000 to Seongsu Pop-Up

More than 80% of visitors to the Seongsu pop-up were in their 20s and 30s. In September, the company released six character figures.

Archive · Jun 2025

Sports

K League x Sanrio Pop-Up Opens in Seongsu With 27 Characters

The pop-up featured 27 characters and 23 types of merchandise. A second pop-up in Daegu followed, along with a Zootopia collaboration.

Archive · Apr 24, 2025

Local

Yanggu's Baekkobi Hosts Nine Scenic Views of Yanggu Pop-Up in Seoul's Yeonnam-dong

Yanggu County opened a pop-up in Yeonnam-dong where its mascot Baekkobi introduced the Nine Scenic Views of Yanggu. In August, the pop-up moved to Hyundai Department Store's Cheonho branch.

Archive · Apr 2, 2025

Local

Gimpo Redesigns Posu and Pomi as Baby Characters Called Gimpo Aegiz

Posu, created for social media in 2015, takes on a baby look after 10 years. Merchandise is sold at the Aegibong exhibition hall.

Archive · Jan 24, 2025

Business

Grand Hyatt Seoul Sells 'Winter Hy,' a Winter Edition of Its Mascot Hy

The hotel sold a winter edition of its puppy hotelier from Namsan. The keyring version proved popular.

Archive · Nov 11, 2024

Business

Donghae City Character Goods Shop Sells 1,409 Items in One Month

The goods shop at a tourist information center took in about 9 million won ($6,500) in its first month. In November, the city announced plans for a character mini park along the Jeoncheon stream.

Archive · Aug 22, 2024

Local

Seoul Metro Opens Ttota Pop-Up for Seoul Subway's 50th Anniversary

Seoul Metro ran a 10-day Ttota pop-up at Hyundai Department Store D-Cube City. It offered about 20 kinds of merchandise.

Archive · Jul 26, 2024

News · Feature

Characters Take Their Place at Trade Fair Booths in July 2024

Fubon Hyundai Life Insurance and Shinhan Financial Group set up booths at a character licensing fair. KT and Dongduk Women's University also put their characters forward at fairs.

Archive · Jul 2024

Local

Buyeo County Unveils Geumdongi Friends Modeled on Gilt-Bronze Incense Burner

Buyeo County has created three new characters based on the Gilt-bronze Incense Burner of Baekje after a preference survey of 1,000 residents. It is also giving away free emoticons featuring them.

Archive · Jan 22, 2024

Local · Feature

Research and Public Institutions That Got New Mascots in 2023

Several institutions, including the Korea Institute of Nuclear Nonproliferation and Control (Tumyeongi) and the Ministry of Personnel Management (Gwidami), introduced new mascots in 2023. Many built their work into the character.

Archive · Dec 2023

Brands · Feature

Corporate Mascots in 2023, From Animation to Giant Sculptures

Five companies, from financial firms to a builder and a duty-free operator, put their characters to work in 2023. They used animation, emoticons and large sculptures.

Archive · Nov 2023

People

Gwangju Girls' Commercial High School Unveils Statue of Student-Made Mascot Yugyeongsim

A student team for promotional innovation created the mascot. The school now uses it on YouTube, Instagram and merchandise to promote itself.

Archive · Sep 21, 2023

Local

Gwangyang's Maedori Named City Promotional Ambassador

Maedori, a plum character created in 2010, received an official title 13 years later. It also reached the finals of the Our Neighborhood Character Awards.

Archive · Sep 19, 2023

Local · Feature

University Mascots in 2023: New Names, New Designs

Daelim University named Daeungi through a contest, and Hanyang University renewed HYlion. Korea Maritime & Ocean University and Masan University introduced new mascots.

Archive · Aug 2023

Business

Daewoo E&C's Manager Daewoo Jeong Joins Character Licensing Fair

Daewoo E&C opened a Daewoo Jeong booth at a character licensing fair. All proceeds from merchandise sales will be donated.

Archive · Jul 14, 2023

Local · Brief

Kyungil University's Beuri Joins Hannover Messe in Germany

Kyungil University's character Beuri took part in the Hannover Messe industrial fair in Germany as a 3D character. It promoted the school at the overseas event.

Archive · May 2, 2023

Local

KRRI Character Kring Unveiled as a Sculpture at 27th Anniversary

The character has a honeybee body and a face shaped like the front of a train. First introduced in 2022, it became a three-dimensional sculpture the following year.

Archive · Mar 21, 2023

Brands · Brief

Visang Education's Vivasam Holds Contest for a Teacher Representative Character

Vivasam sought a teacher representative character based on a beaver. The contest ran for one month from January 12, 2023.

Archive · Jan 12, 2023

Directory

Stories

Mascots Need a Record Too

Mascots Do Not Have Terms of Office

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

2026 Public Character Festival Opens Public Vote for Finals

May 2026: Characters at Family Month Events

Nonsan's 'Berry Friends' Sell Out All 1,000 Festival Goods

New Faces and New Versions for Mascots in the First Month of the Year

Daejeon's Jung District Issues Guidebook for Junggu Halmae and Grandson Junggu

Hyundai Livart Furniture Character Family Draws About 11,000 to Seongsu Pop-Up

K League x Sanrio Pop-Up Opens in Seongsu With 27 Characters

Yanggu's Baekkobi Hosts Nine Scenic Views of Yanggu Pop-Up in Seoul's Yeonnam-dong

Gimpo Redesigns Posu and Pomi as Baby Characters Called Gimpo Aegiz

Grand Hyatt Seoul Sells 'Winter Hy,' a Winter Edition of Its Mascot Hy

Donghae City Character Goods Shop Sells 1,409 Items in One Month

Seoul Metro Opens Ttota Pop-Up for Seoul Subway's 50th Anniversary

Characters Take Their Place at Trade Fair Booths in July 2024

Buyeo County Unveils Geumdongi Friends Modeled on Gilt-Bronze Incense Burner

Research and Public Institutions That Got New Mascots in 2023

Corporate Mascots in 2023, From Animation to Giant Sculptures

Gwangju Girls' Commercial High School Unveils Statue of Student-Made Mascot Yugyeongsim

Gwangyang's Maedori Named City Promotional Ambassador

University Mascots in 2023: New Names, New Designs

Daewoo E&C's Manager Daewoo Jeong Joins Character Licensing Fair

Kyungil University's Beuri Joins Hannover Messe in Germany

KRRI Character Kring Unveiled as a Sculpture at 27th Anniversary

Visang Education's Vivasam Holds Contest for a Teacher Representative Character