Donghae City Character Goods Shop Sells 1,409 Items in One Month

A character goods shop that Donghae City, Gangwon State, opened at a tourist information center sold 1,409 goods in its first month. Sales came to about 9 million won ($6,500). Donghae City announced the result on August 22, 2024.

Goods revenue also built up outside the shop. Cumulative revenue from character goods, including sales at festival sites, totaled more than 25 million won ($18,000).

The city's character lineup, Haebyeori and Friends, is a group of five characters including Haebyeori and Mubyeori. Padodongja is also a Donghae City character.

In November of the same year, Donghae City also announced a plan to extend its characters into physical space. Under the plan, the city will spend more than 2 billion won ($1.4 million) from 2024 to 2026 to build a "character mini park" along the Jeoncheon stream. Donghae City announced the plan on November 22, 2024.

With the tourist information center goods shop, festival sales and the character mini park plan, Donghae City's character business in 2024 was recorded on two tracks: sales and space.