Seoul Symbol Haechi Gets Pink Makeover, First Redesign in 15 Years

Haechi has changed from yellow to pink. Four Soul Friends characters and an 8-meter art balloon at DDP were unveiled alongside it.

By Daily Mascot Newsroom·Nov 10, 2026, 8:05 PM KSTUpdated Nov 11, 2026Event date February 1, 2024
Haechi
Haechi. Image: Seoul Metropolitan Government

The Seoul Metropolitan Government unveiled a new design for Haechi, the city's symbol character, on February 1, 2024. It is the first redesign of Haechi in 15 years.

Haechi's color changed from yellow to pink. The Seoul Metropolitan Government also unveiled four Soul Friends characters on the same day.

To mark the unveiling, an 8-meter art balloon was installed at Dongdaemun Design Plaza (DDP). News of the new Haechi was announced through the Seoul Metropolitan Government's Media Hub on February 1, 2024.

Sources

  • 서울시 미디어허브mediahub.seoul.go.kr

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