ZEPETO Unveils Gemma, Its First Official Character

Naver Z introduced Gemma, the first official character of ZEPETO, in April 2024. Its name comes from ZEM, the unit of currency used inside ZEPETO.

By Daily Mascot Newsroom·Nov 10, 2026, 8:05 PM KSTUpdated Nov 11, 2026Event date April 2024
Gemma
Gemma. Image: Naver Z (ZEPETO metaverse platform, Naver affiliate)

Naver Z, the Naver affiliate that runs ZEPETO, unveiled Gemma, the first official character of the metaverse platform ZEPETO, in April 2024. Gemma is the first official character ZEPETO has released.

The name Gemma comes from ZEM, the unit of currency used inside ZEPETO. In effect, the name of the platform's in-app money became the character's name. Gemma was introduced alongside Naver Z's character IP business, and news of the unveiling was reported by Yonhap News in April 2024.

Sources

  • 연합뉴스 기사yna.co.kr
  • 네이버제트 누리집naverz-corp.com

Daily Mascot Newsroom

See an error in this story? Request a correction

Share this story
Read Next
9.81 Park Jeju's Gyureu Fronts Nauda Tourism Campaign
Brands
9.81 Park Jeju's Gyureu Fronts Nauda Tourism Campaign

9.81 Park Jeju is putting its tangerine mascot Gyureu at the center of a campaign for Nauda members. Members who use the full package receive a limited-edition bandana.