KAMCO Renews Mascot Kiumi, Adds Sidekick Mascots Jiki and Botta

Korea Asset Management Corporation (KAMCO) renewed its official mascot Kiumi in December 2024 and unveiled two new sub-mascots, Jiki and Botta. The news was reported by Newspim on December 10, 2024.

Jiki is a sub-mascot based on the Jindo dog. Botta is based on an all-purpose bundle (bottari). The two characters were introduced as sub-mascots that accompany Kiumi.

KAMCO's website offers a 3D version of Kiumi and emoticon downloads. Kiumi won an excellence award at the 2020 Our Neighborhood Character Awards.

KAMCO's 2024 activities were also shared along with the renewal news. KAMCO held a match day at a baseball stadium in August 2024, and in December it made a "Kiumi Yellow Carpet" donation.

With the official mascot's makeover and the sub-mascot reveal coming in the same month, KAMCO's character lineup now consists of three: Kiumi, Jiki and Botta. Two sub-mascots with different motifs, a Jindo dog and a bundle, now stand beside Kiumi.