Pocheon Unveils New Mascot Pouri, a Name Blending Pocheon and Uri

Pocheon City Hall, Gyeonggi Province, unveiled Pouri, a new city mascot, in November 2024. The city reworked its existing characters, Oseong and Haneum, developed a new character, and then held a name-guessing event to introduce Pouri. The news was posted on the Pocheon city website on November 11, 2024.

The name Pouri combines "Pocheon" and "uri" (we). It stands for a community that walks alongside its citizens.

Work on the new character began in the summer. On July 18, 2024, the city held a naming event for its new representative character. Around that time, the city invested in developing the new character. From the July naming event to the November name-guessing event, the new character's name became known through events that invited citizens to take part.

Pouri was used in KakaoTalk emoticons and social media promotion. The city reworked Oseong and Haneum and developed the new character in the same year. In 2024, Pocheon both refreshed its existing characters and brought in a new face.

Pocheon's characters are Pouri and Oseong and Haneum.