Gwidami

Mascot of Ministry of Personnel Management

Image: Ministry of Personnel Management

Owner: Ministry of Personnel Management
Division: Local & Public
Category: Public institution
Region: Nationwide or unknown
Profile: Compiled by the newsroom from public sources
Event: Mascot of the Year 2026

Symbol character of proactive administration. Grand prize in the 2023 proactive administration symbol contest. A rabbit with raised ears. Used in the 2025 emoticon contest.

Sources

mpm.go.kr

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Stories About Gwidami

Business · Feature

Public Mascots Reach Out Through Free KakaoTalk Emoticons

The National Fire Agency, the Gangwon State Office of Education, Taebaek, Yongin and Yanggu gave away free emoticons. Most sets had 16 designs, and one reached up to 270,000 people.

Archive · Aug 2025

Local · Feature

Research and Public Institutions That Got New Mascots in 2023

Several institutions, including the Korea Institute of Nuclear Nonproliferation and Control (Tumyeongi) and the Ministry of Personnel Management (Gwidami), introduced new mascots in 2023. Many built their work into the character.

Archive · Dec 2023