Paul

Mascot of Shinsegae DF

Shinsegae DF (Shinsegae Duty Free)

Image: Shinsegae DF (Shinsegae Duty Free)

Owner: Shinsegae DF (Shinsegae Duty Free)
Division: Corporate & Brands
Category: Retail
Region: Nationwide or unknown
Created: November 2023
Profile: Compiled by the newsroom from public sources
Event: Mascot of the Year 2026

An artist-type character from the in-house character IP Paul & Bani who expresses himself through art and music. Featured in the Myeongdong store sculpture, photo zone and shopping theme park campaign (created November 2023).

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Stories About Paul

Brands

Shinsegae Duty Free's 'Paul and Bani' Campaign Wins Grand Prize at Digital Advertising Awards

Shinsegae Duty Free won with a shopping theme park campaign led by its own characters, Paul and Bani. The campaign was linked to the Sky Park at its Myeongdong store.

Archive · Dec 16, 2025

Business

Shinsegae Duty Free's Paul and Bani Open an Art Space at Incheon Airport

Paul and Bani teamed up with painter Park Seo-bo on a space that ran at the Terminal 1 Transportation Center of Incheon Airport in August and September 2024.

Archive · Aug 27, 2024

Brands · Feature

Corporate Mascots in 2023, From Animation to Giant Sculptures

Five companies, from financial firms to a builder and a duty-free operator, put their characters to work in 2023. They used animation, emoticons and large sculptures.

Archive · Nov 2023

More Mascots From Shinsegae DF (Shinsegae Duty Free)

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Bani

Shinsegae DF (Shinsegae Duty Free)