Bichumi (Haeri, Byeolli, Dalli)
Mascot of Samsung Life Insurance
Image: Samsung Life Insurance
- Division
- Corporate & Brands
- Category
- Finance
- Region
- Nationwide or unknown
- Profile
- Compiled by the newsroom from public sources
Official character meant to light up customers' lives. First introduced in 2000 and in use after a 2022 redesign.