Brands
Buldak's New Mascot PEPPO Gets an Official Platform
PEPPO
Mascot of Samyang Roundsquare
Samyang Roundsquare (Samyang Foods, Samyang Ani)
Image: Samyang Roundsquare (Samyang Foods, Samyang Ani)
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- Corporate & Brands
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- Food & beverage
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- Nationwide or unknown
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- Compiled by the newsroom from public sources
New main Buldak mascot (full replacement in South Korea in June 2026). A chick born from a red egg that Hochi laid after eating chili peppers; the flame heart on its head reacts to spiciness. Developed in-house by Samyang Ani (2024), so the company holds the non-food IP rights itself.
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