Byeori (K-Rice Festa)
Mascot of NongHyup Agribusiness Group
NongHyup Agribusiness Group (Nonghyup Anseong Farmland, K-Rice Festa)
Image: NongHyup Agribusiness Group (Nonghyup Anseong Farmland, K-Rice Festa)
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Official character of K-Rice Festa, held by NongHyup Agribusiness Group. Used in a pipe-cleaner doll making activity at the November 2026 event.
