Baekhodori

Mascot of Korea Sports Promotion Foundation

Korea Sports Promotion Foundation (KSPO)

Image: Korea Sports Promotion Foundation (KSPO)

Owner: Korea Sports Promotion Foundation (KSPO)
Division: Local & Public
Category: Public institution
Region: Nationwide or unknown
Profile: Compiled by the newsroom from public sources
Event: Mascot of the Year 2026

The foundation's main character, based on a white tiger. Top prize at the 2024 Public Character Festival and grand prize in 2025. Merchandise from a goods design contest is in production.

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Stories About Baekhodori

Business · Feature

Agencies and Companies Turn to Contests for Mascot Merchandise and Names in 2026

Korea Expressway Corporation, Gwangjin District, KSPO and Mungyeong City held merchandise design contests. The Korea Institute of Nuclear Safety and CJ CheilJedang sought names for their characters.

Archive · Aug 5, 2026

Local · Feature

Baekhodori and Todeogi Win Grand Prizes at 2025 Public Character Festival

Baekhodori of the Korea Sports Promotion Foundation and Todeogi of Gimhae won grand prizes. Ums Friends of Gangdong District and others took top excellence awards.

Archive · Sep 13, 2025

Local · Feature

2024 Local Government and Public Character Festival: The Award-Winning Characters

The Government Employees Pension Service's Mideumi won both the grand prize and the popularity award. Jikji and Hwaljassi and Baekhodori each took a top excellence award.

Archive · Nov 25, 2024