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19 mascots

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Kkuma

Busan Early Childhood Education Promotion Institute (under the Busan Metropolitan City Office of Education)

Kkum

Busan Early Childhood Education Promotion Institute (under the Busan Metropolitan City Office of Education)

Dori

Busan Metropolitan City

Raesangi

Busan Marine Natural History Museum (Busan Metropolitan City, including the Fishing Village Folk Museum)

Bori

Busan Metropolitan City

Boogi

Busan Metropolitan City

Booray

Busan Transportation Corporation (Humetro, Busan Metro)

Bureumi

Busan Metropolitan Council

Busyeon

Busan Metropolitan City Office of Education

Bukangi

Busan Metropolitan City

Bukbuki

Busan Marine Natural History Museum (Busan Metropolitan City, including the Fishing Village Folk Museum)

Sarang

Busan Early Childhood Education Promotion Institute (under the Busan Metropolitan City Office of Education)

Stories

6 articles

Business · Feature

Opening Up the Artwork Sold the Mascots: Boogi and Kumamon

Busan opened its mascot Boogi to free use in 2021. Japan's Kumamon can be used without a fee when the purpose is promotion.

Nov 10, 2026

Local

2026 Public Character Festival Opens Public Vote for Finals

The public vote runs from July 20 to Aug. 21. The Seoul Volunteer Center's Hana, Maum and Woori lead with 7,706 votes.

Archive · Jul 20, 2026

Business

Character Licensing Fair 2026 Draws About 40,900 Visitors

About 40,900 people visited 722 booths from 241 companies. Busan Metropolitan City's Boogi and Lotte Department Store's Kinder Universe also took part.

Archive · Jul 16, 2026

Local

Busan Transportation Corporation Unveils New Mascots Booray and Tavio, First in 15 Years

The two characters, a seagull train and a paper ticket, were chosen in a vote weighted 60% to citizens and 40% to employees.

Archive · Jul 1, 2026

Local · Feature

Byeolsan, Joayong, Boogi and Seochi Win Grand Prizes at 2025 Character Awards

Yangju's Byeolsan, Yongin's Joayong, Busan's Boogi and Seodaemun's Seochi were among the grand prize winners. Six of the seven winners are local government characters.

Archive · Nov 2025

Local · Feature

Baekhodori and Todeogi Win Grand Prizes at 2025 Public Character Festival

Baekhodori of the Korea Sports Promotion Foundation and Todeogi of Gimhae won grand prizes. Ums Friends of Gangdong District and others took top excellence awards.

Archive · Sep 13, 2025