Baekkobi

Mascot of Yanggu County

Yanggu County, Gangwon State (Yanggu County Office)

Image: Yanggu County, Gangwon State (Yanggu County Office)

Owner: Yanggu County, Gangwon State (Yanggu County Office)
Division: Local & Public
Category: Local government
Region: Gangwon
Profile: Compiled by the newsroom from public sources
Event: Mascot of the Year 2026

Yanggu County's signature character (based on the "navel," the geographic center of South Korea, with a Geumgang bellflower hat). Used for pop-up stores, emoticons, the Navel Festival and walking challenges.

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Stories About Baekkobi

Business · Feature

Public Mascots Reach Out Through Free KakaoTalk Emoticons

The National Fire Agency, the Gangwon State Office of Education, Taebaek, Yongin and Yanggu gave away free emoticons. Most sets had 16 designs, and one reached up to 270,000 people.

Archive · Aug 2025

Local

Yanggu's Baekkobi Hosts Nine Scenic Views of Yanggu Pop-Up in Seoul's Yeonnam-dong

Yanggu County opened a pop-up in Yeonnam-dong where its mascot Baekkobi introduced the Nine Scenic Views of Yanggu. In August, the pop-up moved to Hyundai Department Store's Cheonho branch.

Archive · Apr 2, 2025

Local

Taebaek's Taeboomi Places Third in Gangwon Character Popularity Contest

Mascots representing 15 cities and counties in Gangwon State competed in a short-form video vote. Sokcho's Jjani and Raeyo took first place.

Archive · Jun 17, 2024

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