Opinion · Column
Mascots Do Not Have Terms of Office
Joayong
Mascot of Yongin City
Yongin Special City, Gyeonggi Province
Image: Yongin Special City, Gyeonggi Province
- Owner
- Yongin Special City, Gyeonggi Province
- Division
- Local & Public
- Category
- Local government
- Region
- Gyeonggi
- Profile
- Compiled by the newsroom from public sources
A mischievous dragon that combines Facebook's "like" (joayo) with the "yong" (dragon) in Yongin. It started as a social media character in 2016 and was promoted to the city's official character in 2022. It is the star of three permanent merchandise stores, E-Mart pop-ups and the nationwide character festival "Joayong Festival." Grand prize at the 2025 Korea Character Awards.
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