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8 articles

ROSA Named Korea Labor Foundation Character Through Public AI Contest

The Korea Labor Foundation held a contest for characters the public drew with generative AI. The grand prize winner, ROSA, is now the foundation's official character.

Archive · Sep 7, 2026

Business · Feature

Agencies and Companies Turn to Contests for Mascot Merchandise and Names in 2026

Korea Expressway Corporation, Gwangjin District, KSPO and Mungyeong City held merchandise design contests. The Korea Institute of Nuclear Safety and CJ CheilJedang sought names for their characters.

Archive · Aug 5, 2026

People · Feature

Schools Pick New Mascots Through Student Contests and Ideas

From Sanggal Elementary School's Songi to Woosuk University's WOON, several schools chose mascots through student contests and ideas.

Archive · Jun 2026

Local

Korea Broadcasting, Media and Communications Commission Picks Media Guardians as Mascots

Miring, Bangtol and Tongdi, the top entry in a public contest, work as one team. The commission has also released digital goods every month.

Archive · Apr 17, 2026

People

Hongseong County Picks Hongberry and Others From 525 Local Specialty Character Entries

Hongseong County chose the strawberry character Hongberry and the garlic characters Maru and Roro. In August, Ttori and Ssari reached the finals of a character festival.

Archive · Jan 14, 2026

Local

Jecheon's Jeje and Cheoncheon Complete Trademark Registration

Jecheon's signature characters, designed by a city official, will be used for merchandise and tourism promotion starting in 2025.

Archive · Dec 16, 2024

Local · Feature

2024 Local Government and Public Character Festival: The Award-Winning Characters

The Government Employees Pension Service's Mideumi won both the grand prize and the popularity award. Jikji and Hwaljassi and Baekhodori each took a top excellence award.

Archive · Nov 25, 2024

Brands · Brief

Visang Education's Vivasam Holds Contest for a Teacher Representative Character

Vivasam sought a teacher representative character based on a beaver. The contest ran for one month from January 12, 2023.

Archive · Jan 12, 2023