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5 articles

South Korea's Mascot Awards: Who Runs Them and What They Pick

Public characters compete at a festival, while club mascots run in a class president election. Each award differs in who can enter and how winners are chosen.

Nov 10, 2026

Sports · Feature

Corporate and Club Mascots Team Up With Sports Teams in 2026

Malhaeboca's Chu, Hana Insurance's Byeoljanggun and Everland's Lessy partnered with sports clubs. SSG Landers and IBK Altos put their own club characters forward.

Archive · Mar 29, 2026

Sports

Hwaseong FC Unveils Mars and Po, the Club's First Mascots

Mars is an alien creature styled as the club's official cheerleader. The mascots have expanded their activities through themed events and pop-ups.

Archive · Mar 19, 2026

Sports · Feature

T1, SSG Landers and PBA Unveil New Mascots in July 2025

T1 unveiled ATI, SSG Landers introduced Puri and Batty, and the PBA revealed Billy Bear. Gen.G Esports' GenRang served as an EWC ambassador.

Archive · Jul 2025

Sports

Four Public Mascots Back Gun Syuung in K League Class President Election

Four public mascots, including Gimcheon's Osami, joined the K League mascot class president election. They backed Gimcheon Sangmu FC's Gun Syuung.

Archive · May 1, 2023