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Mascots Take the Stage at Fall 2026 Festivals and Events

Ssiagi of Eumseong, BBOGI of Daegu and Hamo of Jinju were among the mascots out in force at fall festivals. Others appeared at a film festival and a content fair.

Archive · Sep 28, 2026

Local · Brief

Jinju's Hamo Wins Grand Prize for Tourism Design at Tourism Policy Awards

Jinju City's Hamo tourism character project won the grand prize in tourism design at the Tourism Policy Awards. The project ties together merchandise, the Hamo Store, a night mission tour and a stamp tour.

Archive · Jul 15, 2025

Local

Jinju City Introduces Ayo, a Leopard Cat Friend for Mascot Hamo

Ayo is based on the leopard cats that lived at Jinyang Lake. Jinju City and the Jinju Culture and Tourism Foundation developed the character in September 2024 as a friend for Hamo.

Archive · Sep 19, 2024

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Stories

Mascots Take the Stage at Fall 2026 Festivals and Events

Jinju's Hamo Wins Grand Prize for Tourism Design at Tourism Policy Awards

Jinju City Introduces Ayo, a Leopard Cat Friend for Mascot Hamo