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6 articles

Gijang County Opens 'Gijang Friends' Pop-Up Store at Lotte Mall East Busan

The pop-up at Lotte Mall East Busan was designed around a harbor departure theme. It offered a stamp tour and limited-edition merchandise.

Archive · Jul 24, 2026

Brands

Shinsegae Duty Free's 'Paul and Bani' Campaign Wins Grand Prize at Digital Advertising Awards

Shinsegae Duty Free won with a shopping theme park campaign led by its own characters, Paul and Bani. The campaign was linked to the Sky Park at its Myeongdong store.

Archive · Dec 16, 2025

Local · Feature

Byeolsan, Joayong, Boogi and Seochi Win Grand Prizes at 2025 Character Awards

Yangju's Byeolsan, Yongin's Joayong, Busan's Boogi and Seodaemun's Seochi were among the grand prize winners. Six of the seven winners are local government characters.

Archive · Nov 2025

Brands · Feature

Corporate Mascots in 2023, From Animation to Giant Sculptures

Five companies, from financial firms to a builder and a duty-free operator, put their characters to work in 2023. They used animation, emoticons and large sculptures.

Archive · Nov 2023

Local · Feature

Five Seoul Districts and the Characters They Introduced in 2023

From Gangdong District's Ums Friends to Dongdaemun District's DIDIMI, the characters start from each district's bird, flower and historic sites.

Archive · Jul 2023

Local

KRRI Character Kring Unveiled as a Sculpture at 27th Anniversary

The character has a honeybee body and a face shaped like the front of a train. First introduced in 2022, it became a three-dimensional sculpture the following year.

Archive · Mar 21, 2023