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Shinsegae Duty Free's 'Paul and Bani' Campaign Wins Grand Prize at Digital Advertising Awards

Shinsegae Duty Free won with a shopping theme park campaign led by its own characters, Paul and Bani. The campaign was linked to the Sky Park at its Myeongdong store.

Archive · Dec 16, 2025

Business

Shinsegae Duty Free's Paul and Bani Open an Art Space at Incheon Airport

Paul and Bani teamed up with painter Park Seo-bo on a space that ran at the Terminal 1 Transportation Center of Incheon Airport in August and September 2024.

Archive · Aug 27, 2024

Brands · Feature

Corporate Mascots in 2023, From Animation to Giant Sculptures

Five companies, from financial firms to a builder and a duty-free operator, put their characters to work in 2023. They used animation, emoticons and large sculptures.

Archive · Nov 2023

Directory

Stories

Shinsegae Duty Free's 'Paul and Bani' Campaign Wins Grand Prize at Digital Advertising Awards

Shinsegae Duty Free's Paul and Bani Open an Art Space at Incheon Airport

Corporate Mascots in 2023, From Animation to Giant Sculptures