Yongsan District Unveils Official VTuber Yongirang, Named by Residents

Seoul's Yongsan District unveiled its official VTuber, Yongirang, in May 2025. Yongirang is a virtual character with a rookie civil servant concept, and its name was chosen through a public contest and vote among residents. The naming contest received 1,507 entries, and 1,645 people took part in the vote.

Yongirang is a policy promotion character that appears in civil service guidance and policy introduction videos and on social media. The district has used Yongirang to deliver policy news through video.

A month later, other district characters made their way into daily life. In June, Yongsan District released 20 new types of volume-based garbage bags featuring its promotional dog characters, the Daengfluencers, and began selling them that month. The Daengfluencers depict Kkungi, Beta and Seongu, three former shelter dogs who serve as Yongsan District's official promotional dogs. They were selected by a resident vote in 2024 and have appeared in the district newsletter, on YouTube and in KakaoTalk emoticons.

Yongsan District's other characters include Yongsani.