Cheonan Steps Up Tourism Marketing With Mascots NUBI and DDOWA

Cheonan City Hall, South Chungcheong Province, stepped up its tourism marketing on January 23, 2026, with its tourism mascots NUBI and DDOWA at the front. The city created and released monthly wallpapers and short-form videos featuring the two characters, and announced them through a news post on its website.

The two characters' activities then moved beyond the internet. The city went on to widen their public exposure through a tourism souvenir contest (April 2026), promotion at Cheonan City FC home games (August) and an event at a promotional booth at the Heungtaryeong Dance Festival (October). Work that started in January with online wallpapers and short-form videos continued with the contest in April, the soccer stadium in August and the festival grounds in October.

Cheonan has several characters besides its tourism mascots. They include Patriotic Girl Narangi and the Cheonan Friends, made up of Oisa, Melbujang, Hodugwajang, Bongtimjang, Sundaeri and Baesawon. The Cheonan Friends won an honorable mention at the South Korean Local Government Public Character Festival in September 2025 and ran a booth at the Daejeon Content Fair. Among these, NUBI and DDOWA are the characters in charge of tourism promotion.