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9 articles

South Korea's Mascot Awards: Who Runs Them and What They Pick

Public characters compete at a festival, while club mascots run in a class president election. Each award differs in who can enter and how winners are chosen.

Nov 10, 2026

Local

Nonsan Strawberry Festival Characters Win Top Prize at Public Character Festival

The Nonsan Strawberry Festival characters won the top prize in the festival category. The Korea Employment Information Service's Yongyongi and Ppiyagi won the popularity award in the public category.

Archive · Oct 16, 2026

Local · Feature

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

Public agency characters made up 42 of the 74 finalists. Pai Chai University's Naseomi received 5,160 votes.

Archive · Aug 2026

Local

KOICA's PeKO Friends Reach Public Character Festival Finals for Second Straight Year

The five characters represent KOICA's five core values, the 5Ps. They have appeared as emoticons, at pop-up stores and in overseas official development assistance promotions.

Archive · Jul 27, 2026

Local

2026 Public Character Festival Opens Public Vote for Finals

The public vote runs from July 20 to Aug. 21. The Seoul Volunteer Center's Hana, Maum and Woori lead with 7,706 votes.

Archive · Jul 20, 2026

Local

Korea Institute of Toxicology Unveils Mascot DOKA on YouTube

DOKA is a chameleon researcher whose body changes color according to toxicity risk. The character also reached the finals of a public character festival.

Archive · Jun 16, 2026

People

Hongseong County Picks Hongberry and Others From 525 Local Specialty Character Entries

Hongseong County chose the strawberry character Hongberry and the garlic characters Maru and Roro. In August, Ttori and Ssari reached the finals of a character festival.

Archive · Jan 14, 2026

Sports · Feature

T1, SSG Landers and PBA Unveil New Mascots in July 2025

T1 unveiled ATI, SSG Landers introduced Puri and Batty, and the PBA revealed Billy Bear. Gen.G Esports' GenRang served as an EWC ambassador.

Archive · Jul 2025

Local

Gwangyang's Maedori Named City Promotional Ambassador

Maedori, a plum character created in 2010, received an official title 13 years later. It also reached the finals of the Our Neighborhood Character Awards.

Archive · Sep 19, 2023