Search | Daily Mascot

Stories

15 articles

Revived Goyang Goyangi Reunites With Pengsoo After Seven Years

The Goyang mascot, shelved after its 2023 replacement, returned in July. It filmed a short-form dance challenge video with Pengsoo to promote the city brand.

Archive · Aug 29, 2026

Brands · Feature

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Companies released a string of new characters in summer 2026. Kyowon Tour's AI character Easy passed 1 million views on short-form videos.

Archive · Aug 2026

Local · Feature

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

Public agency characters made up 42 of the 74 finalists. Pai Chai University's Naseomi received 5,160 votes.

Archive · Aug 2026

Local

2026 Public Character Festival Opens Public Vote for Finals

The public vote runs from July 20 to Aug. 21. The Seoul Volunteer Center's Hana, Maum and Woori lead with 7,706 votes.

Archive · Jul 20, 2026

Local · Brief

Dobong District Launches Official Instagram for Eunbongi and Hakbongi

The first post went up on April 1, 2026. The district posts webtoons and reels every Wednesday and is considering selling merchandise.

Archive · Apr 1, 2026

Sports

Hwaseong FC Unveils Mars and Po, the Club's First Mascots

Mars is an alien creature styled as the club's official cheerleader. The mascots have expanded their activities through themed events and pop-ups.

Archive · Mar 19, 2026

People

Kyungsung University Student Team Honored by Suyeong District for Mory Short Videos and Merchandise

A fashion design team at Kyungsung University planned AI short-form videos and fashion merchandise featuring Mory. The team received a plaque of appreciation from the head of Suyeong District.

Archive · Dec 19, 2025

Sports

KBL Picks Capybara Character Basbara as Its Youngest Mascot With 52% of Fan Vote

A capybara-inspired character won 52% of a fan vote that drew about 4,000 ballots. It becomes the youngest member of the KBL lineup.

Archive · Nov 19, 2025

Local

Suncheon Teams Up With CJ ENM to Refresh Hooded Crane Mascot Rumi

Suncheon aims to post an Instagram comic twice a month and make about 30 kinds of merchandise. It plans a full promotion at the Global Content Festival in October.

Archive · Feb 24, 2025

Local

Jecheon's Jeje and Cheoncheon Complete Trademark Registration

Jecheon's signature characters, designed by a city official, will be used for merchandise and tourism promotion starting in 2025.

Archive · Dec 16, 2024

Local · Feature

Research Institute Mascots in 2024, From Naming Contests to New Friends

KRIBB named its mascot Seppo through a public contest, and KITECH held a drawing event for Dr.K. KRICT unveiled its Chemie Friends at the end of the year.

Archive · Dec 2024

Local · Feature

Research and Public Institutions That Got New Mascots in 2023

Several institutions, including the Korea Institute of Nuclear Nonproliferation and Control (Tumyeongi) and the Ministry of Personnel Management (Gwidami), introduced new mascots in 2023. Many built their work into the character.

Archive · Dec 2023

Brands · Feature

Corporate Mascots in 2023, From Animation to Giant Sculptures

Five companies, from financial firms to a builder and a duty-free operator, put their characters to work in 2023. They used animation, emoticons and large sculptures.

Archive · Nov 2023

Local

Senior Culture Program Culture Youth Unveils Characters Sini and Eoni

Sini is a rabbit and Eoni is a flower stalk. Put together, their names make "senior," a word for older adults.

Archive · Oct 24, 2023

People

Gwangju Girls' Commercial High School Unveils Statue of Student-Made Mascot Yugyeongsim

A student team for promotional innovation created the mascot. The school now uses it on YouTube, Instagram and merchandise to promote itself.

Archive · Sep 21, 2023