Search | Daily Mascot

Stories

13 articles

Gangneung's Haseullang Draws More Than 1,000 Visitors to Bread Festival Booth

More than 1,000 people visited Haseullang's promotional booth on the opening day of the Gangneung Bread Festival. The mascot also ran a giant doll photo zone at the noodle festival.

Archive · Oct 10, 2026

Local · Feature

Mascots Take the Stage at Fall 2026 Festivals and Events

Ssiagi of Eumseong, BBOGI of Daegu and Hamo of Jinju were among the mascots out in force at fall festivals. Others appeared at a film festival and a content fair.

Archive · Sep 28, 2026

Local

Yangyang Pine Mushroom and Salmon Festival Unveils Four Official Characters

Songsongi and Solhalbae represent the world of the mountain, while Yeondongi and Daecheon Eommeom represent the world of the river. The festival's programs also follow the characters' story.

Archive · Sep 15, 2026

Local

Incheon's New Geomdan and Yeongjong Districts Put Mascots Front and Center

Geomdan District is bringing its mascots Geomi and Danbi to its events. Yeongjong District introduced its new mascot Yeonggeuli at its first festival.

Archive · Jul 14, 2026

Local

Busan Transportation Corporation Unveils New Mascots Booray and Tavio, First in 15 Years

The two characters, a seagull train and a paper ticket, were chosen in a vote weighted 60% to citizens and 40% to employees.

Archive · Jul 1, 2026

News · Feature

May 2026: Characters at Family Month Events

Characters took center stage at museum children's festivals and at Children's Day events in Daedeok District and Busan. A carbon neutrality center in Nowon and Hyundai Motor also put characters in front.

Archive · May 5, 2026

Brands

Shinsegae Duty Free's 'Paul and Bani' Campaign Wins Grand Prize at Digital Advertising Awards

Shinsegae Duty Free won with a shopping theme park campaign led by its own characters, Paul and Bani. The campaign was linked to the Sky Park at its Myeongdong store.

Archive · Dec 16, 2025

Business

National Park Mascots Bandari and Ggomi Bring About 150 Items to COEX Mall Pop-Up

About 150 character products went on sale at COEX Mall in Seoul. In the fall, the pop-up moved to the Juwangsan visitor center.

Archive · Mar 6, 2025

News · Feature

Characters Take Their Place at Trade Fair Booths in July 2024

Fubon Hyundai Life Insurance and Shinhan Financial Group set up booths at a character licensing fair. KT and Dongduk Women's University also put their characters forward at fairs.

Archive · Jul 2024

Local

Bukhansan Forest Character Photo Zone Opens in Gangbuk District Office Lobby

A Gangbaek mascot costume hosted the unveiling ceremony. Gangbaek is a native fox character from Bukhansan, created in August.

Archive · Dec 5, 2023

Brands · Feature

Corporate Mascots in 2023, From Animation to Giant Sculptures

Five companies, from financial firms to a builder and a duty-free operator, put their characters to work in 2023. They used animation, emoticons and large sculptures.

Archive · Nov 2023

Local · Feature

Five Seoul Districts and the Characters They Introduced in 2023

From Gangdong District's Ums Friends to Dongdaemun District's DIDIMI, the characters start from each district's bird, flower and historic sites.

Archive · Jul 2023

Local

Yangcheon Cultural Center's Munaon Costume Holds Photo Time on Children's Class Day

Munaon, the mascot of Yangcheon Cultural Center, appeared in costume for a surprise photo time. The center also has a permanent photo zone on the second floor of its building.

Archive · Apr 14, 2023