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Local · Feature

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

Public agency characters made up 42 of the 74 finalists. Pai Chai University's Naseomi received 5,160 votes.

Archive · Aug 2026

Local

KOICA's PeKO Friends Reach Public Character Festival Finals for Second Straight Year

The five characters represent KOICA's five core values, the 5Ps. They have appeared as emoticons, at pop-up stores and in overseas official development assistance promotions.

Archive · Jul 27, 2026

Business

LG Uplus Mascot Mooner Tours Six Japanese Cities With Pop-Up Stores

Mooner's touring pop-up drew about 40,000 visitors across six cities in Japan. In South Korea, the character moved into stationery stores with dedicated branches.

Archive · Apr 10, 2025

Business · Feature

Brand Characters That Fronted Pop-Up Stores in 2023

From SK Telecom's A. to Sunyang's Whale, four brands from different industries opened character pop-ups within four months.

Archive · Dec 2023

Business

Daewoo E&C's Manager Daewoo Jeong Joins Character Licensing Fair

Daewoo E&C opened a Daewoo Jeong booth at a character licensing fair. All proceeds from merchandise sales will be donated.

Archive · Jul 14, 2023