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Local · Feature

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

Public agency characters made up 42 of the 74 finalists. Pai Chai University's Naseomi received 5,160 votes.

Archive · Aug 2026

Local

2026 Public Character Festival Opens Public Vote for Finals

The public vote runs from July 20 to Aug. 21. The Seoul Volunteer Center's Hana, Maum and Woori lead with 7,706 votes.

Archive · Jul 20, 2026

Local · Brief

Dobong District Launches Official Instagram for Eunbongi and Hakbongi

The first post went up on April 1, 2026. The district posts webtoons and reels every Wednesday and is considering selling merchandise.

Archive · Apr 1, 2026

Sports · Feature

Corporate and Club Mascots Team Up With Sports Teams in 2026

Malhaeboca's Chu, Hana Insurance's Byeoljanggun and Everland's Lessy partnered with sports clubs. SSG Landers and IBK Altos put their own club characters forward.

Archive · Mar 29, 2026

People

Hongseong County Picks Hongberry and Others From 525 Local Specialty Character Entries

Hongseong County chose the strawberry character Hongberry and the garlic characters Maru and Roro. In August, Ttori and Ssari reached the finals of a character festival.

Archive · Jan 14, 2026

Local · Feature

Baekhodori and Todeogi Win Grand Prizes at 2025 Public Character Festival

Baekhodori of the Korea Sports Promotion Foundation and Todeogi of Gimhae won grand prizes. Ums Friends of Gangdong District and others took top excellence awards.

Archive · Sep 13, 2025

Local

Jecheon's Jeje and Cheoncheon Complete Trademark Registration

Jecheon's signature characters, designed by a city official, will be used for merchandise and tourism promotion starting in 2025.

Archive · Dec 16, 2024

Local · Feature

Research Institute Mascots in 2024, From Naming Contests to New Friends

KRIBB named its mascot Seppo through a public contest, and KITECH held a drawing event for Dr.K. KRICT unveiled its Chemie Friends at the end of the year.

Archive · Dec 2024

Brands

Woori Card Uses Mascot Dini in Webtoon to Introduce AI Voice Bot Service

Woori Card made its digital-only character Dini the lead of a webtoon. The webtoon introduces the company's AI voice bot customer service.

Archive · May 8, 2023