Woori Card Uses Mascot Dini in Webtoon to Introduce AI Voice Bot Service

Woori Card published a webtoon featuring its digital-only character Dini, titled "Dini's Smart Daily Life," on its blog in May 2023 and used it to introduce its AI voice bot customer service. The company put its character forward to promote a digital customer service, and the character's name, Dini, also appears in the webtoon's title.

Dini is a digital-only character that Woori Card unveiled in December 2021. It is designed as a space character with a jelly body that stores digital information. The idea of a body that stores digital information fits its role as a digital-only character.

In 2023, Dini's uses extended to the webtoon, the DJ Dini playlist and the AI voice bot guide. Dini appeared as the main character in the webtoon, as a DJ (as the name says) in the DJ Dini playlist, and as the face promoting the service in the AI voice bot guide.

Woori Card is the card company of Woori Financial Group and runs the Seoul Woori Card WOORIWON volleyball team. The webtoon and the post introducing the AI voice bot service went up on the Woori Card blog on May 8, 2023.