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12 articles

Opinion · Column

Mascots Need a Record Too

On the launch of Daily Mascot, we commit to recording, accurately, why mascots are created and how they are used.

Nov 10, 2026

News · Feature

South Korea's Mascot Awards: Who Runs Them and What They Pick

Public characters compete at a festival, while club mascots run in a class president election. Each award differs in who can enter and how winners are chosen.

Nov 10, 2026

News · Analysis

The Mascot Directory by the Numbers: 5,091 Mascots

Local government mascots are the most numerous in the Mascot Directory. Public institutions and elementary schools come next.

Nov 10, 2026

News · Notice

Daily Mascot Launches With a Directory of 5,091 Mascots From Across South Korea

An online newspaper that covers only mascots has launched. It is also publishing a record of South Korean mascots going back to 2023.

Nov 10, 2026

People

ROSA Named Korea Labor Foundation Character Through Public AI Contest

The Korea Labor Foundation held a contest for characters the public drew with generative AI. The grand prize winner, ROSA, is now the foundation's official character.

Archive · Sep 7, 2026

Business · Feature

Agencies and Companies Turn to Contests for Mascot Merchandise and Names in 2026

Korea Expressway Corporation, Gwangjin District, KSPO and Mungyeong City held merchandise design contests. The Korea Institute of Nuclear Safety and CJ CheilJedang sought names for their characters.

Archive · Aug 5, 2026

Local

2026 Public Character Festival Opens Public Vote for Finals

The public vote runs from July 20 to Aug. 21. The Seoul Volunteer Center's Hana, Maum and Woori lead with 7,706 votes.

Archive · Jul 20, 2026

Local · Feature

Byeolsan, Joayong, Boogi and Seochi Win Grand Prizes at 2025 Character Awards

Yangju's Byeolsan, Yongin's Joayong, Busan's Boogi and Seodaemun's Seochi were among the grand prize winners. Six of the seven winners are local government characters.

Archive · Nov 2025

Local · Feature

Baekhodori and Todeogi Win Grand Prizes at 2025 Public Character Festival

Baekhodori of the Korea Sports Promotion Foundation and Todeogi of Gimhae won grand prizes. Ums Friends of Gangdong District and others took top excellence awards.

Archive · Sep 13, 2025

Local · Feature

2024 Local Government and Public Character Festival: The Award-Winning Characters

The Government Employees Pension Service's Mideumi won both the grand prize and the popularity award. Jikji and Hwaljassi and Baekhodori each took a top excellence award.

Archive · Nov 25, 2024

Local · Feature

March 2024 Local Mascot Roundup: New Faces and New Story Worlds

Hapcheon County unveiled Byeolkung and the Korean Red Cross launched its Blood Friends. The Jeonbuk State Culture and Tourism Foundation introduced JuBi and JayBi, and Sancheong County promoted its Sanneomeo Friends.

Archive · Mar 2024

Local · Feature

Research and Public Institutions That Got New Mascots in 2023

Several institutions, including the Korea Institute of Nuclear Nonproliferation and Control (Tumyeongi) and the Ministry of Personnel Management (Gwidami), introduced new mascots in 2023. Many built their work into the character.

Archive · Dec 2023