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Gangneung's Haseullang Draws More Than 1,000 Visitors to Bread Festival Booth

More than 1,000 people visited Haseullang's promotional booth on the opening day of the Gangneung Bread Festival. The mascot also ran a giant doll photo zone at the noodle festival.

Archive · Oct 10, 2026

Business · Feature

Agencies and Companies Turn to Contests for Mascot Merchandise and Names in 2026

Korea Expressway Corporation, Gwangjin District, KSPO and Mungyeong City held merchandise design contests. The Korea Institute of Nuclear Safety and CJ CheilJedang sought names for their characters.

Archive · Aug 5, 2026

Local · Feature

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

Public agency characters made up 42 of the 74 finalists. Pai Chai University's Naseomi received 5,160 votes.

Archive · Aug 2026

Business

Gijang County Opens 'Gijang Friends' Pop-Up Store at Lotte Mall East Busan

The pop-up at Lotte Mall East Busan was designed around a harbor departure theme. It offered a stamp tour and limited-edition merchandise.

Archive · Jul 24, 2026

Local

2026 Public Character Festival Opens Public Vote for Finals

The public vote runs from July 20 to Aug. 21. The Seoul Volunteer Center's Hana, Maum and Woori lead with 7,706 votes.

Archive · Jul 20, 2026

Local

Damyang County Finalizes New Tourism Mascots Damnagwi, Daejjogi and Meti

The county gathered opinions from about 2,000 residents and tourists and 40 experts. The new characters will be officially unveiled at the Damyang Bamboo Festival.

Archive · Apr 8, 2026

Local

Chuncheon Tourism Characters Bomnae Crew Hold First Pop-Up in City Hall Lobby

Six characters, including ones modeled on dakgalbi and makguksu, appeared at their first pop-up store. The event continued as a pop-up touring local tourist sites.

Archive · Mar 20, 2026

Local · Brief

Jinju's Hamo Wins Grand Prize for Tourism Design at Tourism Policy Awards

Jinju City's Hamo tourism character project won the grand prize in tourism design at the Tourism Policy Awards. The project ties together merchandise, the Hamo Store, a night mission tour and a stamp tour.

Archive · Jul 15, 2025

Local

South Chungcheong Tourism Characters Wodi and Gadi Debut at Visit Year Opening

Wodi and Gadi made their first appearance at a welcome event at Daecheon Beach marking the start of the South Chungcheong Visit Year. The two characters also took part in a photo event with visitors.

Archive · Jan 2025

Local · Feature

March 2024 Local Mascot Roundup: New Faces and New Story Worlds

Hapcheon County unveiled Byeolkung and the Korean Red Cross launched its Blood Friends. The Jeonbuk State Culture and Tourism Foundation introduced JuBi and JayBi, and Sancheong County promoted its Sanneomeo Friends.

Archive · Mar 2024

Local

Yangpyeong County Unveils Tourism Character Yangchuni, Created by Its Own Officials

Yangpyeong County has unveiled Yangchuni, a sheep-shaped tourism character. County officials planned and created it themselves.

Archive · Aug 22, 2023

Directory

Stories

Gangneung's Haseullang Draws More Than 1,000 Visitors to Bread Festival Booth

Agencies and Companies Turn to Contests for Mascot Merchandise and Names in 2026

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

Gijang County Opens 'Gijang Friends' Pop-Up Store at Lotte Mall East Busan

2026 Public Character Festival Opens Public Vote for Finals

Damyang County Finalizes New Tourism Mascots Damnagwi, Daejjogi and Meti

Chuncheon Tourism Characters Bomnae Crew Hold First Pop-Up in City Hall Lobby

Jinju's Hamo Wins Grand Prize for Tourism Design at Tourism Policy Awards

South Chungcheong Tourism Characters Wodi and Gadi Debut at Visit Year Opening

March 2024 Local Mascot Roundup: New Faces and New Story Worlds

Yangpyeong County Unveils Tourism Character Yangchuni, Created by Its Own Officials