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Local · Feature

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

Public agency characters made up 42 of the 74 finalists. Pai Chai University's Naseomi received 5,160 votes.

Archive · Aug 2026

Local

KOICA's PeKO Friends Reach Public Character Festival Finals for Second Straight Year

The five characters represent KOICA's five core values, the 5Ps. They have appeared as emoticons, at pop-up stores and in overseas official development assistance promotions.

Archive · Jul 27, 2026

Business

Gijang County Opens 'Gijang Friends' Pop-Up Store at Lotte Mall East Busan

The pop-up at Lotte Mall East Busan was designed around a harbor departure theme. It offered a stamp tour and limited-edition merchandise.

Archive · Jul 24, 2026

Local

Chuncheon Tourism Characters Bomnae Crew Hold First Pop-Up in City Hall Lobby

Six characters, including ones modeled on dakgalbi and makguksu, appeared at their first pop-up store. The event continued as a pop-up touring local tourist sites.

Archive · Mar 20, 2026

Business

LG Uplus Mascot Mooner Tours Six Japanese Cities With Pop-Up Stores

Mooner's touring pop-up drew about 40,000 visitors across six cities in Japan. In South Korea, the character moved into stationery stores with dedicated branches.

Archive · Apr 10, 2025

Local

Yanggu's Baekkobi Hosts Nine Scenic Views of Yanggu Pop-Up in Seoul's Yeonnam-dong

Yanggu County opened a pop-up in Yeonnam-dong where its mascot Baekkobi introduced the Nine Scenic Views of Yanggu. In August, the pop-up moved to Hyundai Department Store's Cheonho branch.

Archive · Apr 2, 2025

Business

GS25's Mr. Mumu Merchandise Tops 1 Million Units in Just Over a Year

Sales of the goods reached about 1.6 billion won ($1.2 million). A pop-up store in Seongsu drew 35,000 visitors in two weeks.

Archive · Feb 22, 2024

Business · Feature

Brand Characters That Fronted Pop-Up Stores in 2023

From SK Telecom's A. to Sunyang's Whale, four brands from different industries opened character pop-ups within four months.

Archive · Dec 2023

Business

Daewoo E&C's Manager Daewoo Jeong Joins Character Licensing Fair

Daewoo E&C opened a Daewoo Jeong booth at a character licensing fair. All proceeds from merchandise sales will be donated.

Archive · Jul 14, 2023

Directory

Stories

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

KOICA's PeKO Friends Reach Public Character Festival Finals for Second Straight Year

Gijang County Opens 'Gijang Friends' Pop-Up Store at Lotte Mall East Busan

Chuncheon Tourism Characters Bomnae Crew Hold First Pop-Up in City Hall Lobby

LG Uplus Mascot Mooner Tours Six Japanese Cities With Pop-Up Stores

Yanggu's Baekkobi Hosts Nine Scenic Views of Yanggu Pop-Up in Seoul's Yeonnam-dong

GS25's Mr. Mumu Merchandise Tops 1 Million Units in Just Over a Year

Brand Characters That Fronted Pop-Up Stores in 2023

Daewoo E&C's Manager Daewoo Jeong Joins Character Licensing Fair