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Nonsan Strawberry Festival Characters Win Top Prize at Public Character Festival

The Nonsan Strawberry Festival characters won the top prize in the festival category. The Korea Employment Information Service's Yongyongi and Ppiyagi won the popularity award in the public category.

Archive · Oct 16, 2026

Business · Feature

Agencies and Companies Turn to Contests for Mascot Merchandise and Names in 2026

Korea Expressway Corporation, Gwangjin District, KSPO and Mungyeong City held merchandise design contests. The Korea Institute of Nuclear Safety and CJ CheilJedang sought names for their characters.

Archive · Aug 5, 2026

Local · Feature

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

Public agency characters made up 42 of the 74 finalists. Pai Chai University's Naseomi received 5,160 votes.

Archive · Aug 2026

Sports

Hwaseong FC Unveils Mars and Po, the Club's First Mascots

Mars is an alien creature styled as the club's official cheerleader. The mascots have expanded their activities through themed events and pop-ups.

Archive · Mar 19, 2026

Business

Hanami and Banguri Merchandise Vending Machines Open at Two Line 5 Stations

Hanam City has installed merchandise vending machines at Misa and Hanam City Hall stations. It runs them with the Hanam Regional Self-Sufficiency Center.

Archive · Dec 8, 2025

Sports

V-League Launches Official Cheering Sticks for All Clubs, Plus 3 Merchandise-Only Characters

The Korea Volleyball Federation (KOVO) released official cheering sticks for every V-League club with Kofan Global. It also unveiled three new characters made only for merchandise.

Archive · Oct 25, 2025

News · Feature

Hospitals That Gained Mascots in 2025, From Bubaegi to Ilbaegi

Busan Paik Hospital unveiled Bubaegi and Ilsan Paik Hospital unveiled Ilbaegi. KIRAMS and the National Center for Mental Health brought out their characters as plush dolls and costumes.

Archive · Oct 10, 2025

Local · Brief

Jinju's Hamo Wins Grand Prize for Tourism Design at Tourism Policy Awards

Jinju City's Hamo tourism character project won the grand prize in tourism design at the Tourism Policy Awards. The project ties together merchandise, the Hamo Store, a night mission tour and a stamp tour.

Archive · Jul 15, 2025

Local

Daejeon's Jung District Issues Guidebook for Junggu Halmae and Grandson Junggu

The guidebook sets out the characters' basic and applied forms and usage standards. In March, the district also gave away free Junggu Halmae passport cases.

Archive · Jul 10, 2025

Business · Feature

South Korean Local Governments Widen Paths to Mascot Merchandise in First Half of 2025

Yangpyeong County and Bucheon City opened the economic rights to their characters. Gyeongju City cut the copyright fee for its symbols to 1%.

Archive · Jun 17, 2025

Brands

Hyundai Livart Furniture Character Family Draws About 11,000 to Seongsu Pop-Up

More than 80% of visitors to the Seongsu pop-up were in their 20s and 30s. In September, the company released six character figures.

Archive · Jun 2025

Local

Jecheon's Jeje and Cheoncheon Complete Trademark Registration

Jecheon's signature characters, designed by a city official, will be used for merchandise and tourism promotion starting in 2025.

Archive · Dec 16, 2024

Business

Grand Hyatt Seoul Sells 'Winter Hy,' a Winter Edition of Its Mascot Hy

The hotel sold a winter edition of its puppy hotelier from Namsan. The keyring version proved popular.

Archive · Nov 11, 2024

Business

GS25's Mr. Mumu Merchandise Tops 1 Million Units in Just Over a Year

Sales of the goods reached about 1.6 billion won ($1.2 million). A pop-up store in Seongsu drew 35,000 visitors in two weeks.

Archive · Feb 22, 2024

Business · Feature

Brand Characters That Fronted Pop-Up Stores in 2023

From SK Telecom's A. to Sunyang's Whale, four brands from different industries opened character pop-ups within four months.

Archive · Dec 2023