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19 articles

Daily Mascot Launches With a Directory of 5,091 Mascots From Across South Korea

An online newspaper that covers only mascots has launched. It is also publishing a record of South Korean mascots going back to 2023.

Nov 10, 2026

Tech · Feature

A Mascot Suit's Summer, and Now a Walking Character Robot

Stricter heat rules have made mascot suits harder to run. Disney and South Korean companies are putting character robots to work.

Nov 10, 2026

Business · Feature

Opening Up the Artwork Sold the Mascots: Boogi and Kumamon

Busan opened its mascot Boogi to free use in 2021. Japan's Kumamon can be used without a fee when the purpose is promotion.

Nov 10, 2026

News · Analysis

The Mascot Directory by the Numbers: 5,091 Mascots

Local government mascots are the most numerous in the Mascot Directory. Public institutions and elementary schools come next.

Nov 10, 2026

News · Notice

2026 Mascot of the Year Opens Soon

Daily Mascot and Lud Dynamics are jointly hosting the event. It will select the mascots that were loved over the past year.

Nov 10, 2026

Opinion · Column

Mascots Need a Record Too

On the launch of Daily Mascot, we commit to recording, accurately, why mascots are created and how they are used.

Nov 10, 2026

Local

Gyeongsangnam-do Wins Top Prize at Public Character Festival Awards

Gyeongsangnam-do Provincial Government won the top prize in the government and local government category. Sejong National Arboretum's Roki, Korea National Railway's Railo and the Hanbang Family also won awards.

Archive · Oct 17, 2026

Local

Gangneung's Haseullang Draws More Than 1,000 Visitors to Bread Festival Booth

More than 1,000 people visited Haseullang's promotional booth on the opening day of the Gangneung Bread Festival. The mascot also ran a giant doll photo zone at the noodle festival.

Archive · Oct 10, 2026

Business · Feature

Agencies and Companies Turn to Contests for Mascot Merchandise and Names in 2026

Korea Expressway Corporation, Gwangjin District, KSPO and Mungyeong City held merchandise design contests. The Korea Institute of Nuclear Safety and CJ CheilJedang sought names for their characters.

Archive · Aug 5, 2026

Business

KT's Mint Raon Teams Up With Starship's Miniv for Collaboration Pop-Up

The collaboration goods were sold at a pop-up in Hongdae and at online and offline stores. The release came about a month after the two companies signed a character IP agreement in June.

Archive · Aug 5, 2026

Brands · Feature

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Companies released a string of new characters in summer 2026. Kyowon Tour's AI character Easy passed 1 million views on short-form videos.

Archive · Aug 2026

Business

Character Licensing Fair 2026 Draws About 40,900 Visitors

About 40,900 people visited 722 booths from 241 companies. Busan Metropolitan City's Boogi and Lotte Department Store's Kinder Universe also took part.

Archive · Jul 16, 2026

News · Feature

May 2026: Characters at Family Month Events

Characters took center stage at museum children's festivals and at Children's Day events in Daedeok District and Busan. A carbon neutrality center in Nowon and Hyundai Motor also put characters in front.

Archive · May 5, 2026

Business · Feature

From a Keyring Vote to Emoticons, February's Mascot Merchandise

From a vote on Eokdori keyrings to KDZ emoticons, a research institute, an international organization, universities and companies turned their mascots into merchandise.

Archive · Feb 2026

Local · Feature

Byeolsan, Joayong, Boogi and Seochi Win Grand Prizes at 2025 Character Awards

Yangju's Byeolsan, Yongin's Joayong, Busan's Boogi and Seodaemun's Seochi were among the grand prize winners. Six of the seven winners are local government characters.

Archive · Nov 2025

Business · Feature

South Korean Local Governments Widen Paths to Mascot Merchandise in First Half of 2025

Yangpyeong County and Bucheon City opened the economic rights to their characters. Gyeongju City cut the copyright fee for its symbols to 1%.

Archive · Jun 17, 2025

News · Feature

Characters Take Their Place at Trade Fair Booths in July 2024

Fubon Hyundai Life Insurance and Shinhan Financial Group set up booths at a character licensing fair. KT and Dongduk Women's University also put their characters forward at fairs.

Archive · Jul 2024

Brands

LG Uplus Holds Giant 'Mooner' Pop-Up at Han River Park

LG Uplus opened a giant pop-up, 'Mooner's Spring Picnic,' at Yeouido Han River Park. In May it took part in the Licensing Expo in Las Vegas.

Archive · Mar 31, 2024

Brands · Feature

Corporate Mascots in 2023, From Animation to Giant Sculptures

Five companies, from financial firms to a builder and a duty-free operator, put their characters to work in 2023. They used animation, emoticons and large sculptures.

Archive · Nov 2023