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Gangwon Mascots at a Glance, From Potato Ongsimi to Sisittakttaki

School characters make up the largest group. Wonju runs separate characters for the environment, quitting smoking and suicide prevention.

Nov 12, 2026

News · Notice

Daily Mascot Launches With a Directory of 5,091 Mascots From Across South Korea

An online newspaper that covers only mascots has launched. It is also publishing a record of South Korean mascots going back to 2023.

Nov 10, 2026

Brands · Feature

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Companies released a string of new characters in summer 2026. Kyowon Tour's AI character Easy passed 1 million views on short-form videos.

Archive · Aug 2026

News · Feature

May 2026: Characters at Family Month Events

Characters took center stage at museum children's festivals and at Children's Day events in Daedeok District and Busan. A carbon neutrality center in Nowon and Hyundai Motor also put characters in front.

Archive · May 5, 2026

News · Feature

New Faces and New Versions for Mascots in the First Month of the Year

Samcheokdongja got its first new look in 25 years. Soeburi gained an eco version, and Starkona hosted an event as an AI character.

Archive · Jan 2026

Local

Public Procurement Service Unveils New Mascots Narumi and Dali

The Public Procurement Service has redesigned its 2007 mascot for the first time in 18 years. The new lineup pairs Narumi, a stork, with Dali, a squirrel.

Archive · Aug 14, 2025

Local

Gimpo Redesigns Posu and Pomi as Baby Characters Called Gimpo Aegiz

Posu, created for social media in 2015, takes on a baby look after 10 years. Merchandise is sold at the Aegibong exhibition hall.

Archive · Jan 24, 2025

Local · Brief

Seoul Symbol Haechi Gets Pink Makeover, First Redesign in 15 Years

Haechi has changed from yellow to pink. Four Soul Friends characters and an 8-meter art balloon at DDP were unveiled alongside it.

Archive · Feb 1, 2024

Local

Busan Port Authority Unveils Costume of Orca Character Haebeomi

The Busan Port Authority (BPA) has made its orca-inspired characters Haebeomi and Ppuppu into wearable costumes. It plans to use them for on-site marketing at Haeundae Beach and Busan Citizens Park.

Archive · Oct 6, 2023

Local

Eumseong County Mascot Geodori Gets a New Standard Design

The mascot personifies the turtle from a traditional folk game, the turtle game. The county also released free emoticons to mark the redesign.

Archive · Feb 22, 2023