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24 articles

Pouri, Byeolsan, Parangi and Gatpyeongi Film Hometown Love Donation Short Video

Pocheon, Yangju, Paju and Gapyeong have teamed up to encourage year-end donations. The video will be released on each city's and county's social media channels.

Nov 12, 2026

Business · Brief

Gravity Releases 16 Ragnarok Moonlight Flower Stickers on LINE

The Ragnarok monster topped a character preference survey of users in Taiwan. The stickers are on sale in about 200 regions.

Nov 12, 2026

Business

Boeun Jujube Festival Turns 20, Opens Shop for Mascots Bomi and Euni

Boeun County gave away free Bomi and Euni emoticons to mark the jujube festival's 20th anniversary. It also ran a merchandise shop at the festival grounds.

Archive · Oct 16, 2026

Local · Feature

Mascots Take the Stage at Fall 2026 Festivals and Events

Ssiagi of Eumseong, BBOGI of Daegu and Hamo of Jinju were among the mascots out in force at fall festivals. Others appeared at a film festival and a content fair.

Archive · Sep 28, 2026

Local

Yangyang Pine Mushroom and Salmon Festival Unveils Four Official Characters

Songsongi and Solhalbae represent the world of the mountain, while Yeondongi and Daecheon Eommeom represent the world of the river. The festival's programs also follow the characters' story.

Archive · Sep 15, 2026

Business · Feature

Agencies and Companies Turn to Contests for Mascot Merchandise and Names in 2026

Korea Expressway Corporation, Gwangjin District, KSPO and Mungyeong City held merchandise design contests. The Korea Institute of Nuclear Safety and CJ CheilJedang sought names for their characters.

Archive · Aug 5, 2026

Brands · Feature

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Companies released a string of new characters in summer 2026. Kyowon Tour's AI character Easy passed 1 million views on short-form videos.

Archive · Aug 2026

Business

Gijang County Opens 'Gijang Friends' Pop-Up Store at Lotte Mall East Busan

The pop-up at Lotte Mall East Busan was designed around a harbor departure theme. It offered a stamp tour and limited-edition merchandise.

Archive · Jul 24, 2026

News · Feature

May 2026: Characters at Family Month Events

Characters took center stage at museum children's festivals and at Children's Day events in Daedeok District and Busan. A carbon neutrality center in Nowon and Hyundai Motor also put characters in front.

Archive · May 5, 2026

Sports · Feature

Corporate and Club Mascots Team Up With Sports Teams in 2026

Malhaeboca's Chu, Hana Insurance's Byeoljanggun and Everland's Lessy partnered with sports clubs. SSG Landers and IBK Altos put their own club characters forward.

Archive · Mar 29, 2026

People

Kyungsung University Student Team Honored by Suyeong District for Mory Short Videos and Merchandise

A fashion design team at Kyungsung University planned AI short-form videos and fashion merchandise featuring Mory. The team received a plaque of appreciation from the head of Suyeong District.

Archive · Dec 19, 2025

People · Feature

Youth and College Mascots Born From Votes and Contests in 2025

In Asan and Gangseo, young people voted to pick the mascots ARO and Funfuni. At Kyungnam University, students designed Handami and Kusomi.

Archive · Nov 18, 2025

Local · Feature

Byeolsan, Joayong, Boogi and Seochi Win Grand Prizes at 2025 Character Awards

Yangju's Byeolsan, Yongin's Joayong, Busan's Boogi and Seodaemun's Seochi were among the grand prize winners. Six of the seven winners are local government characters.

Archive · Nov 2025

Local · Feature

Research Institute Mascots in 2024, From Naming Contests to New Friends

KRIBB named its mascot Seppo through a public contest, and KITECH held a drawing event for Dr.K. KRICT unveiled its Chemie Friends at the end of the year.

Archive · Dec 2024

Local

Nowon Cultural Center's Sanbi Takes the Stage as Star of an Original Puppet Show

Sanbi, the mascot of the Nowon Cultural Center's guided walking tours, is the main character of an original puppet show. The center also ran a sock puppet workshop.

Archive · Nov 25, 2024

Local

Pocheon Unveils New Mascot Pouri, a Name Blending Pocheon and Uri

The name combines Pocheon and uri, Korean for "we" or "our." The city's existing characters, Oseong and Haneum, were also reworked.

Archive · Nov 11, 2024

Local

Jinju City Introduces Ayo, a Leopard Cat Friend for Mascot Hamo

Ayo is based on the leopard cats that lived at Jinyang Lake. Jinju City and the Jinju Culture and Tourism Foundation developed the character in September 2024 as a friend for Hamo.

Archive · Sep 19, 2024

Business

bhc Chicken's Ppuring Emoticons Sell Out 50,000 Units in 19 Minutes

bhc Chicken is using emoticons and Outback is using digital goods. Dining Brands Group plans to keep up its character collaborations.

Archive · Feb 26, 2024

Local

Bukhansan Forest Character Photo Zone Opens in Gangbuk District Office Lobby

A Gangbaek mascot costume hosted the unveiling ceremony. Gangbaek is a native fox character from Bukhansan, created in August.

Archive · Dec 5, 2023

Brands · Feature

Corporate Mascots in 2023, From Animation to Giant Sculptures

Five companies, from financial firms to a builder and a duty-free operator, put their characters to work in 2023. They used animation, emoticons and large sculptures.

Archive · Nov 2023

Local

Yangpyeong County Unveils Tourism Character Yangchuni, Created by Its Own Officials

Yangpyeong County has unveiled Yangchuni, a sheep-shaped tourism character. County officials planned and created it themselves.

Archive · Aug 22, 2023

Local · Feature

University Mascots in 2023: New Names, New Designs

Daelim University named Daeungi through a contest, and Hanyang University renewed HYlion. Korea Maritime & Ocean University and Masan University introduced new mascots.

Archive · Aug 2023

Local · Feature

Five Seoul Districts and the Characters They Introduced in 2023

From Gangdong District's Ums Friends to Dongdaemun District's DIDIMI, the characters start from each district's bird, flower and historic sites.

Archive · Jul 2023

News · Feature

Five Mascot Stories That Opened 2023: January in Review

From a tiger brother and sister in Songpa District to a wedding at the Inje Smelt Festival, these were the mascot stories of January 2023.

Archive · Jan 2023

Directory

Stories

Pouri, Byeolsan, Parangi and Gatpyeongi Film Hometown Love Donation Short Video

Gravity Releases 16 Ragnarok Moonlight Flower Stickers on LINE

Boeun Jujube Festival Turns 20, Opens Shop for Mascots Bomi and Euni

Mascots Take the Stage at Fall 2026 Festivals and Events

Yangyang Pine Mushroom and Salmon Festival Unveils Four Official Characters

Agencies and Companies Turn to Contests for Mascot Merchandise and Names in 2026

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Gijang County Opens 'Gijang Friends' Pop-Up Store at Lotte Mall East Busan

May 2026: Characters at Family Month Events

Corporate and Club Mascots Team Up With Sports Teams in 2026

Kyungsung University Student Team Honored by Suyeong District for Mory Short Videos and Merchandise

Youth and College Mascots Born From Votes and Contests in 2025

Byeolsan, Joayong, Boogi and Seochi Win Grand Prizes at 2025 Character Awards

Research Institute Mascots in 2024, From Naming Contests to New Friends

Nowon Cultural Center's Sanbi Takes the Stage as Star of an Original Puppet Show

Pocheon Unveils New Mascot Pouri, a Name Blending Pocheon and Uri

Jinju City Introduces Ayo, a Leopard Cat Friend for Mascot Hamo

bhc Chicken's Ppuring Emoticons Sell Out 50,000 Units in 19 Minutes

Bukhansan Forest Character Photo Zone Opens in Gangbuk District Office Lobby

Corporate Mascots in 2023, From Animation to Giant Sculptures

Yangpyeong County Unveils Tourism Character Yangchuni, Created by Its Own Officials

University Mascots in 2023: New Names, New Designs

Five Seoul Districts and the Characters They Introduced in 2023

Five Mascot Stories That Opened 2023: January in Review