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22 articles

Agencies and Companies Turn to Contests for Mascot Merchandise and Names in 2026

Korea Expressway Corporation, Gwangjin District, KSPO and Mungyeong City held merchandise design contests. The Korea Institute of Nuclear Safety and CJ CheilJedang sought names for their characters.

Archive · Aug 5, 2026

Business

KT's Mint Raon Teams Up With Starship's Miniv for Collaboration Pop-Up

The collaboration goods were sold at a pop-up in Hongdae and at online and offline stores. The release came about a month after the two companies signed a character IP agreement in June.

Archive · Aug 5, 2026

Local

KOICA's PeKO Friends Reach Public Character Festival Finals for Second Straight Year

The five characters represent KOICA's five core values, the 5Ps. They have appeared as emoticons, at pop-up stores and in overseas official development assistance promotions.

Archive · Jul 27, 2026

Business

Gijang County Opens 'Gijang Friends' Pop-Up Store at Lotte Mall East Busan

The pop-up at Lotte Mall East Busan was designed around a harbor departure theme. It offered a stamp tour and limited-edition merchandise.

Archive · Jul 24, 2026

Business

Character Licensing Fair 2026 Draws About 40,900 Visitors

About 40,900 people visited 722 booths from 241 companies. Busan Metropolitan City's Boogi and Lotte Department Store's Kinder Universe also took part.

Archive · Jul 16, 2026

Local

Busan Transportation Corporation Unveils New Mascots Booray and Tavio, First in 15 Years

The two characters, a seagull train and a paper ticket, were chosen in a vote weighted 60% to citizens and 40% to employees.

Archive · Jul 1, 2026

Business · Brief

Chungjussi Shop Wins Grand Prize at Customer Love Brand Awards for Second Year

The shop sells 219 items, including goods featuring Chungju City's character Chungjussi. Its annual sales more than doubled in a year.

Archive · May 22, 2026

Business · Brief

Korea Customs Service's Mata Joins Public Character Goods Pop-Up at Duty-Free Store

The 11-day pop-up ran at Lotte Duty Free World Tower. Mata appeared alongside Kumdori, Hamo, Joayong and others.

Archive · May 21, 2026

Local

Korea Broadcasting, Media and Communications Commission Picks Media Guardians as Mascots

Miring, Bangtol and Tongdi, the top entry in a public contest, work as one team. The commission has also released digital goods every month.

Archive · Apr 17, 2026

Business

Nonsan's 'Berry Friends' Sell Out All 1,000 Festival Goods

Goods featuring the strawberry fairies Sweetbell, Kingsbell and Vitabell sold out at the festival. More than 2,000 more were sold through reservations.

Archive · Apr 11, 2026

Sports

V-League Launches Official Cheering Sticks for All Clubs, Plus 3 Merchandise-Only Characters

The Korea Volleyball Federation (KOVO) released official cheering sticks for every V-League club with Kofan Global. It also unveiled three new characters made only for merchandise.

Archive · Oct 25, 2025

Local

2025 Joayong Festival Draws 45,000 Visitors Over Two Days

The Joayong Festival drew 45,000 visitors over two days. Pop-up sales topped 14 million won ($10,000), more than four times the forecast.

Archive · Sep 2025

Brands

Hyundai Livart Furniture Character Family Draws About 11,000 to Seongsu Pop-Up

More than 80% of visitors to the Seongsu pop-up were in their 20s and 30s. In September, the company released six character figures.

Archive · Jun 2025

Local

Suncheon Teams Up With CJ ENM to Refresh Hooded Crane Mascot Rumi

Suncheon aims to post an Instagram comic twice a month and make about 30 kinds of merchandise. It plans a full promotion at the Global Content Festival in October.

Archive · Feb 24, 2025

Business · Brief

Kkumdori and Daejeon Hana Citizen to Release 10 Collaboration Goods in Stages

Daejeon will release 10 Kkumdori goods one after another over the season. They are the first result of a joint branding agreement between the city and the club.

Archive · Feb 21, 2025

Local

Gimpo Redesigns Posu and Pomi as Baby Characters Called Gimpo Aegiz

Posu, created for social media in 2015, takes on a baby look after 10 years. Merchandise is sold at the Aegibong exhibition hall.

Archive · Jan 24, 2025

Brands · Brief

Shinhan Financial Opens Official Website for Its Shinhan Friends Characters

The site has three sections: a character archive, e-cards and digital goods. The characters also appeared at a character fair in July.

Archive · Jan 2025

Business

Donghae City Character Goods Shop Sells 1,409 Items in One Month

The goods shop at a tourist information center took in about 9 million won ($6,500) in its first month. In November, the city announced plans for a character mini park along the Jeoncheon stream.

Archive · Aug 22, 2024

News · Feature

Characters Take Their Place at Trade Fair Booths in July 2024

Fubon Hyundai Life Insurance and Shinhan Financial Group set up booths at a character licensing fair. KT and Dongduk Women's University also put their characters forward at fairs.

Archive · Jul 2024

Business

bhc Chicken's Ppuring Emoticons Sell Out 50,000 Units in 19 Minutes

bhc Chicken is using emoticons and Outback is using digital goods. Dining Brands Group plans to keep up its character collaborations.

Archive · Feb 26, 2024

Business

GS25's Mr. Mumu Merchandise Tops 1 Million Units in Just Over a Year

Sales of the goods reached about 1.6 billion won ($1.2 million). A pop-up store in Seongsu drew 35,000 visitors in two weeks.

Archive · Feb 22, 2024

News · Feature

Five Mascot Stories That Opened 2023: January in Review

From a tiger brother and sister in Songpa District to a wedding at the Inje Smelt Festival, these were the mascot stories of January 2023.

Archive · Jan 2023