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21 articles

Gangwon Mascots at a Glance, From Potato Ongsimi to Sisittakttaki

School characters make up the largest group. Wonju runs separate characters for the environment, quitting smoking and suicide prevention.

Nov 12, 2026

Business

Boeun Jujube Festival Turns 20, Opens Shop for Mascots Bomi and Euni

Boeun County gave away free Bomi and Euni emoticons to mark the jujube festival's 20th anniversary. It also ran a merchandise shop at the festival grounds.

Archive · Oct 16, 2026

Local

Yangyang Pine Mushroom and Salmon Festival Unveils Four Official Characters

Songsongi and Solhalbae represent the world of the mountain, while Yeondongi and Daecheon Eommeom represent the world of the river. The festival's programs also follow the characters' story.

Archive · Sep 15, 2026

Brands

Hanmi Science Unveils Anne, Official Character of Its Anne Series

Hanmi Science has unveiled Anne, a single character for its eight over-the-counter Anne series medicines. Employees chose the red-haired girl in a vote.

Archive · Sep 14, 2026

People

ROSA Named Korea Labor Foundation Character Through Public AI Contest

The Korea Labor Foundation held a contest for characters the public drew with generative AI. The grand prize winner, ROSA, is now the foundation's official character.

Archive · Sep 7, 2026

Brands · Feature

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Companies released a string of new characters in summer 2026. Kyowon Tour's AI character Easy passed 1 million views on short-form videos.

Archive · Aug 2026

Local

Busan Transportation Corporation Unveils New Mascots Booray and Tavio, First in 15 Years

The two characters, a seagull train and a paper ticket, were chosen in a vote weighted 60% to citizens and 40% to employees.

Archive · Jul 1, 2026

Local

Korea Institute of Toxicology Unveils Mascot DOKA on YouTube

DOKA is a chameleon researcher whose body changes color according to toxicity risk. The character also reached the finals of a public character festival.

Archive · Jun 16, 2026

Local

Korea Broadcasting, Media and Communications Commission Picks Media Guardians as Mascots

Miring, Bangtol and Tongdi, the top entry in a public contest, work as one team. The commission has also released digital goods every month.

Archive · Apr 17, 2026

Local · Feature

New Characters and Design Contests Mark January 2026

Gwacheon and Guri unveiled new characters in January 2026. Gwangyang and the Sokcho City Museum turned to public participation and contests to choose theirs.

Archive · Jan 2026

News · Feature

Hospitals That Gained Mascots in 2025, From Bubaegi to Ilbaegi

Busan Paik Hospital unveiled Bubaegi and Ilsan Paik Hospital unveiled Ilbaegi. KIRAMS and the National Center for Mental Health brought out their characters as plush dolls and costumes.

Archive · Oct 10, 2025

Local

2025 Joayong Festival Draws 45,000 Visitors Over Two Days

The Joayong Festival drew 45,000 visitors over two days. Pop-up sales topped 14 million won ($10,000), more than four times the forecast.

Archive · Sep 2025

Sports · Feature

T1, SSG Landers and PBA Unveil New Mascots in July 2025

T1 unveiled ATI, SSG Landers introduced Puri and Batty, and the PBA revealed Billy Bear. Gen.G Esports' GenRang served as an EWC ambassador.

Archive · Jul 2025

Business · Feature

South Korean Local Governments Widen Paths to Mascot Merchandise in First Half of 2025

Yangpyeong County and Bucheon City opened the economic rights to their characters. Gyeongju City cut the copyright fee for its symbols to 1%.

Archive · Jun 17, 2025

Local

Gimpo Redesigns Posu and Pomi as Baby Characters Called Gimpo Aegiz

Posu, created for social media in 2015, takes on a baby look after 10 years. Merchandise is sold at the Aegibong exhibition hall.

Archive · Jan 24, 2025

People · Feature

Names Chosen by Students and Staff: School Mascots of 2024

Chuncheon Mechanical Technical High School, Yonam Institute of Technology, Korea National University of Education and Anseong High School got mascots through contests in 2024. Students and school members picked the names.

Archive · Oct 2024

Local

Rural Development Administration Replaces Mascots With Second-Generation Isaki and Saessaki

The agency said goodbye to the first-generation characters it had used since 2008. In July, 1.8-meter Isaki and Saessaki figures went into its public relations hall.

Archive · Apr 2024

Brands · Brief

ZEPETO Unveils Gemma, Its First Official Character

Naver Z introduced Gemma, the first official character of ZEPETO, in April 2024. Its name comes from ZEM, the unit of currency used inside ZEPETO.

Archive · Apr 2024

Brands · Brief

Air Busan Launches Official Characters Eburi and Reoburi

Two new official characters replace the airline's previous character, Smarty. Their names were chosen through an internal staff contest.

Archive · Jan 3, 2024

Local · Feature

Research and Public Institutions That Got New Mascots in 2023

Several institutions, including the Korea Institute of Nuclear Nonproliferation and Control (Tumyeongi) and the Ministry of Personnel Management (Gwidami), introduced new mascots in 2023. Many built their work into the character.

Archive · Dec 2023

Local

Senior Culture Program Culture Youth Unveils Characters Sini and Eoni

Sini is a rabbit and Eoni is a flower stalk. Put together, their names make "senior," a word for older adults.

Archive · Oct 24, 2023

Directory

Stories

Gangwon Mascots at a Glance, From Potato Ongsimi to Sisittakttaki

Boeun Jujube Festival Turns 20, Opens Shop for Mascots Bomi and Euni

Yangyang Pine Mushroom and Salmon Festival Unveils Four Official Characters

Hanmi Science Unveils Anne, Official Character of Its Anne Series

ROSA Named Korea Labor Foundation Character Through Public AI Contest

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Busan Transportation Corporation Unveils New Mascots Booray and Tavio, First in 15 Years

Korea Institute of Toxicology Unveils Mascot DOKA on YouTube

Korea Broadcasting, Media and Communications Commission Picks Media Guardians as Mascots

New Characters and Design Contests Mark January 2026

Hospitals That Gained Mascots in 2025, From Bubaegi to Ilbaegi

2025 Joayong Festival Draws 45,000 Visitors Over Two Days

T1, SSG Landers and PBA Unveil New Mascots in July 2025

South Korean Local Governments Widen Paths to Mascot Merchandise in First Half of 2025

Gimpo Redesigns Posu and Pomi as Baby Characters Called Gimpo Aegiz

Names Chosen by Students and Staff: School Mascots of 2024

Rural Development Administration Replaces Mascots With Second-Generation Isaki and Saessaki

ZEPETO Unveils Gemma, Its First Official Character

Air Busan Launches Official Characters Eburi and Reoburi

Research and Public Institutions That Got New Mascots in 2023

Senior Culture Program Culture Youth Unveils Characters Sini and Eoni