Local

Mascots of local governments, public bodies, schools and festivals70 stories

Prosecutors' Digital Forensic Center Names Its Owl Mascot Olli

The National Digital Forensic Center of the Supreme Prosecutors' Office held a naming contest for its owl mascot. The winning entry was Olli.

Archive · Feb 13, 2026

Cheonan Steps Up Tourism Marketing With Mascots NUBI and DDOWA

The campaign began with monthly wallpapers and short-form videos. It has since expanded to Cheonan City FC home games and the Heungtaryeong Dance Festival.

Archive · Jan 23, 2026

Feature

New Characters and Design Contests Mark January 2026

Gwacheon and Guri unveiled new characters in January 2026. Gwangyang and the Sokcho City Museum turned to public participation and contests to choose theirs.

Archive · Jan 2026

Feature

Byeolsan, Joayong, Boogi and Seochi Win Grand Prizes at 2025 Character Awards

Yangju's Byeolsan, Yongin's Joayong, Busan's Boogi and Seodaemun's Seochi were among the grand prize winners. Six of the seven winners are local government characters.

Archive · Nov 2025

Feature

Baekhodori and Todeogi Win Grand Prizes at 2025 Public Character Festival

Baekhodori of the Korea Sports Promotion Foundation and Todeogi of Gimhae won grand prizes. Ums Friends of Gangdong District and others took top excellence awards.

Archive · Sep 13, 2025

2025 Joayong Festival Draws 45,000 Visitors Over Two Days

The Joayong Festival drew 45,000 visitors over two days. Pop-up sales topped 14 million won ($10,000), more than four times the forecast.

Archive · Sep 2025

Public Procurement Service Unveils New Mascots Narumi and Dali

The Public Procurement Service has redesigned its 2007 mascot for the first time in 18 years. The new lineup pairs Narumi, a stork, with Dali, a squirrel.

Archive · Aug 14, 2025

Brief

Jinju's Hamo Wins Grand Prize for Tourism Design at Tourism Policy Awards

Jinju City's Hamo tourism character project won the grand prize in tourism design at the Tourism Policy Awards. The project ties together merchandise, the Hamo Store, a night mission tour and a stamp tour.

Archive · Jul 15, 2025

Daejeon's Jung District Issues Guidebook for Junggu Halmae and Grandson Junggu

The guidebook sets out the characters' basic and applied forms and usage standards. In March, the district also gave away free Junggu Halmae passport cases.

Archive · Jul 10, 2025

Seosan Tourism Mascots Gati and Osyu Share Live Broadcast Stage With Lightning Man

Gati and Osyu teamed up with Lightning Man on stage. Within three months, the mascots won a contest grand prize and their trademark was opened to small businesses.

Archive · May 22, 2025

Yongsan District Unveils Official VTuber Yongirang, Named by Residents

The rookie civil servant VTuber got its name through a public contest that drew 1,507 entries and a vote with 1,645 participants.

Archive · May 8, 2025

Yanggu's Baekkobi Hosts Nine Scenic Views of Yanggu Pop-Up in Seoul's Yeonnam-dong

Yanggu County opened a pop-up in Yeonnam-dong where its mascot Baekkobi introduced the Nine Scenic Views of Yanggu. In August, the pop-up moved to Hyundai Department Store's Cheonho branch.

Archive · Apr 2, 2025

Brief

Seocheon Webfoot Octopus Festival Unveils AI Games Featuring Kkumi and Dongbaegi

Seocheon County released five AI interactive games to promote the 23rd Camellia and Webfoot Octopus Festival. It also introduced Seobeulli and Maru at its blueberry festival.

Archive · Mar 14, 2025

Suncheon Teams Up With CJ ENM to Refresh Hooded Crane Mascot Rumi

Suncheon aims to post an Instagram comic twice a month and make about 30 kinds of merchandise. It plans a full promotion at the Global Content Festival in October.

Archive · Feb 24, 2025

Daegu's Dalseo District Turns Mascots Dalsu and Dalhui Into AI Announcers

The two characters deliver district news on the official YouTube channel. The district plans to expand their story through musicals, animation and merchandise.

Archive · Feb 11, 2025

Gimpo Redesigns Posu and Pomi as Baby Characters Called Gimpo Aegiz

Posu, created for social media in 2015, takes on a baby look after 10 years. Merchandise is sold at the Aegibong exhibition hall.

Archive · Jan 24, 2025

South Chungcheong Tourism Characters Wodi and Gadi Debut at Visit Year Opening

Wodi and Gadi made their first appearance at a welcome event at Daecheon Beach marking the start of the South Chungcheong Visit Year. The two characters also took part in a photo event with visitors.

Archive · Jan 2025

Jecheon's Jeje and Cheoncheon Complete Trademark Registration

Jecheon's signature characters, designed by a city official, will be used for merchandise and tourism promotion starting in 2025.

Archive · Dec 16, 2024

KAMCO Renews Mascot Kiumi, Adds Sidekick Mascots Jiki and Botta

The official mascot Kiumi has a new look. A Jindo dog named Jiki and an all-purpose bundle named Botta now stand beside it.

Archive · Dec 10, 2024

Feature

Research Institute Mascots in 2024, From Naming Contests to New Friends

KRIBB named its mascot Seppo through a public contest, and KITECH held a drawing event for Dr.K. KRICT unveiled its Chemie Friends at the end of the year.

Archive · Dec 2024