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40 articles

Chuncheon Citizen FC Unveils Tiger Mascot Chuni

The name, chosen from about 100 fan entries, combines the Korean characters for "spring" and "benefit." The club plans to use the mascot at home games and on merchandise starting next year.

Nov 12, 2026

Local · Feature

Gangwon Mascots at a Glance, From Potato Ongsimi to Sisittakttaki

School characters make up the largest group. Wonju runs separate characters for the environment, quitting smoking and suicide prevention.

Nov 12, 2026

Opinion · Column

Mascots Need a Record Too

On the launch of Daily Mascot, we commit to recording, accurately, why mascots are created and how they are used.

Nov 10, 2026

News · Feature

What 10 Years of the Yuru-chara Grand Prix Left Behind

Japan's mascot popularity contest drew a record 1,727 characters in 2015. After controversy over organized voting, it ended in 2020.

Nov 10, 2026

Local

Nonsan Strawberry Festival Characters Win Top Prize at Public Character Festival

The Nonsan Strawberry Festival characters won the top prize in the festival category. The Korea Employment Information Service's Yongyongi and Ppiyagi won the popularity award in the public category.

Archive · Oct 16, 2026

People

ROSA Named Korea Labor Foundation Character Through Public AI Contest

The Korea Labor Foundation held a contest for characters the public drew with generative AI. The grand prize winner, ROSA, is now the foundation's official character.

Archive · Sep 7, 2026

Business · Feature

Agencies and Companies Turn to Contests for Mascot Merchandise and Names in 2026

Korea Expressway Corporation, Gwangjin District, KSPO and Mungyeong City held merchandise design contests. The Korea Institute of Nuclear Safety and CJ CheilJedang sought names for their characters.

Archive · Aug 5, 2026

Brands · Feature

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Companies released a string of new characters in summer 2026. Kyowon Tour's AI character Easy passed 1 million views on short-form videos.

Archive · Aug 2026

Local

Incheon's New Geomdan and Yeongjong Districts Put Mascots Front and Center

Geomdan District is bringing its mascots Geomi and Danbi to its events. Yeongjong District introduced its new mascot Yeonggeuli at its first festival.

Archive · Jul 14, 2026

People · Feature

Schools Pick New Mascots Through Student Contests and Ideas

From Sanggal Elementary School's Songi to Woosuk University's WOON, several schools chose mascots through student contests and ideas.

Archive · Jun 2026

Local

Korea Broadcasting, Media and Communications Commission Picks Media Guardians as Mascots

Miring, Bangtol and Tongdi, the top entry in a public contest, work as one team. The commission has also released digital goods every month.

Archive · Apr 17, 2026

Brands · Brief

Kumho Tire's Ttoro and Roro Appear in Netflix Campaign

The campaign was introduced as Netflix's first corporate brand partnership in South Korea. The two characters appear as Squid Game contestants.

Archive · Mar 23, 2026

Local · Brief

National Gaya History and Culture Center Opens Public Contest for Signature Character

The center, run by the Korea Heritage Service, opened in September 2024. One year and five months later, it is looking for a character to be its face.

Archive · Feb 20, 2026

Local · Brief

Prosecutors' Digital Forensic Center Names Its Owl Mascot Olli

The National Digital Forensic Center of the Supreme Prosecutors' Office held a naming contest for its owl mascot. The winning entry was Olli.

Archive · Feb 13, 2026

Local

Cheonan Steps Up Tourism Marketing With Mascots NUBI and DDOWA

The campaign began with monthly wallpapers and short-form videos. It has since expanded to Cheonan City FC home games and the Heungtaryeong Dance Festival.

Archive · Jan 23, 2026

People

Hongseong County Picks Hongberry and Others From 525 Local Specialty Character Entries

Hongseong County chose the strawberry character Hongberry and the garlic characters Maru and Roro. In August, Ttori and Ssari reached the finals of a character festival.

Archive · Jan 14, 2026

Local · Feature

New Characters and Design Contests Mark January 2026

Gwacheon and Guri unveiled new characters in January 2026. Gwangyang and the Sokcho City Museum turned to public participation and contests to choose theirs.

Archive · Jan 2026

People · Feature

Youth and College Mascots Born From Votes and Contests in 2025

In Asan and Gangseo, young people voted to pick the mascots ARO and Funfuni. At Kyungnam University, students designed Handami and Kusomi.

Archive · Nov 18, 2025

News · Feature

Hospitals That Gained Mascots in 2025, From Bubaegi to Ilbaegi

Busan Paik Hospital unveiled Bubaegi and Ilsan Paik Hospital unveiled Ilbaegi. KIRAMS and the National Center for Mental Health brought out their characters as plush dolls and costumes.

Archive · Oct 10, 2025

Local · Feature

Baekhodori and Todeogi Win Grand Prizes at 2025 Public Character Festival

Baekhodori of the Korea Sports Promotion Foundation and Todeogi of Gimhae won grand prizes. Ums Friends of Gangdong District and others took top excellence awards.

Archive · Sep 13, 2025

Local

Public Procurement Service Unveils New Mascots Narumi and Dali

The Public Procurement Service has redesigned its 2007 mascot for the first time in 18 years. The new lineup pairs Narumi, a stork, with Dali, a squirrel.

Archive · Aug 14, 2025

Business

Ulsan Keunaegi Becomes First Local Government Character on Kakao Talk Deal

Ulsan Keunaegi is the first South Korean local government character to open a store on Kakao Talk Deal. It sells more than 30 products, including tumblers, socks and umbrellas.

Archive · Aug 12, 2025

Business · Feature

Public Mascots Reach Out Through Free KakaoTalk Emoticons

The National Fire Agency, the Gangwon State Office of Education, Taebaek, Yongin and Yanggu gave away free emoticons. Most sets had 16 designs, and one reached up to 270,000 people.

Archive · Aug 2025

Local

Seosan Tourism Mascots Gati and Osyu Share Live Broadcast Stage With Lightning Man

Gati and Osyu teamed up with Lightning Man on stage. Within three months, the mascots won a contest grand prize and their trademark was opened to small businesses.

Archive · May 22, 2025

Local

Yongsan District Unveils Official VTuber Yongirang, Named by Residents

The rookie civil servant VTuber got its name through a public contest that drew 1,507 entries and a vote with 1,645 participants.

Archive · May 8, 2025

Local

Yanggu's Baekkobi Hosts Nine Scenic Views of Yanggu Pop-Up in Seoul's Yeonnam-dong

Yanggu County opened a pop-up in Yeonnam-dong where its mascot Baekkobi introduced the Nine Scenic Views of Yanggu. In August, the pop-up moved to Hyundai Department Store's Cheonho branch.

Archive · Apr 2, 2025

Local

Jecheon's Jeje and Cheoncheon Complete Trademark Registration

Jecheon's signature characters, designed by a city official, will be used for merchandise and tourism promotion starting in 2025.

Archive · Dec 16, 2024

Local · Feature

Research Institute Mascots in 2024, From Naming Contests to New Friends

KRIBB named its mascot Seppo through a public contest, and KITECH held a drawing event for Dr.K. KRICT unveiled its Chemie Friends at the end of the year.

Archive · Dec 2024

Local · Feature

2024 Local Government and Public Character Festival: The Award-Winning Characters

The Government Employees Pension Service's Mideumi won both the grand prize and the popularity award. Jikji and Hwaljassi and Baekhodori each took a top excellence award.

Archive · Nov 25, 2024

People · Feature

Names Chosen by Students and Staff: School Mascots of 2024

Chuncheon Mechanical Technical High School, Yonam Institute of Technology, Korea National University of Education and Anseong High School got mascots through contests in 2024. Students and school members picked the names.

Archive · Oct 2024

Local

Uidori and Rangi Statues Unveiled in Uijeongbu City Hall Lobby

Uijeongbu marked the second anniversary of its 8th popularly elected administration by placing character statues on the ground floor of City Hall. The installation is linked to a social media photo challenge.

Archive · Jul 3, 2024

Local

Taebaek's Taeboomi Places Third in Gangwon Character Popularity Contest

Mascots representing 15 cities and counties in Gangwon State competed in a short-form video vote. Sokcho's Jjani and Raeyo took first place.

Archive · Jun 17, 2024

Business · Brief

Ulsan Keunaegi Opens Pop-Up on Gyeongju's Hwangridan-gil

Jung District, Ulsan ran a pop-up in Gyeongju from March 29 to April 7. It sold plush dolls and key rings and offered a craft activity.

Archive · Mar 29, 2024

Brands · Brief

Air Busan Launches Official Characters Eburi and Reoburi

Two new official characters replace the airline's previous character, Smarty. Their names were chosen through an internal staff contest.

Archive · Jan 3, 2024

Local · Feature

Research and Public Institutions That Got New Mascots in 2023

Several institutions, including the Korea Institute of Nuclear Nonproliferation and Control (Tumyeongi) and the Ministry of Personnel Management (Gwidami), introduced new mascots in 2023. Many built their work into the character.

Archive · Dec 2023

Local

National Fire Agency Introduces 119 Rescue Dog Character Ilgu

The National Fire Agency has introduced a 119 rescue dog character that the public chose and named. It is giving away 40 free emoticons on KakaoTalk and Naver.

Archive · Nov 30, 2023

Business

Toss Opens Preorders for Two Catch Plush Toys, Limited to 5,000 Each

Catch, the chick character in the Toss app, is now available as two plush toys. About 540,000 people took part in a vote to choose the design.

Archive · Oct 18, 2023

Local

Busan Port Authority Unveils Costume of Orca Character Haebeomi

The Busan Port Authority (BPA) has made its orca-inspired characters Haebeomi and Ppuppu into wearable costumes. It plans to use them for on-site marketing at Haeundae Beach and Busan Citizens Park.

Archive · Oct 6, 2023

Local · Feature

University Mascots in 2023: New Names, New Designs

Daelim University named Daeungi through a contest, and Hanyang University renewed HYlion. Korea Maritime & Ocean University and Masan University introduced new mascots.

Archive · Aug 2023

People

Turtle Character Ungji Wins Top Prize in Dong-Eui University Contest of 132 Entries

The turtle character Ungji took the grand prize among 132 entries. The excellence award went to Dongui, also from the same department.

Archive · Jun 13, 2023

Directory

Stories

Chuncheon Citizen FC Unveils Tiger Mascot Chuni

Gangwon Mascots at a Glance, From Potato Ongsimi to Sisittakttaki

Mascots Need a Record Too

What 10 Years of the Yuru-chara Grand Prix Left Behind

Nonsan Strawberry Festival Characters Win Top Prize at Public Character Festival

ROSA Named Korea Labor Foundation Character Through Public AI Contest

Agencies and Companies Turn to Contests for Mascot Merchandise and Names in 2026

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Incheon's New Geomdan and Yeongjong Districts Put Mascots Front and Center

Schools Pick New Mascots Through Student Contests and Ideas

Korea Broadcasting, Media and Communications Commission Picks Media Guardians as Mascots

Kumho Tire's Ttoro and Roro Appear in Netflix Campaign

National Gaya History and Culture Center Opens Public Contest for Signature Character

Prosecutors' Digital Forensic Center Names Its Owl Mascot Olli

Cheonan Steps Up Tourism Marketing With Mascots NUBI and DDOWA

Hongseong County Picks Hongberry and Others From 525 Local Specialty Character Entries

New Characters and Design Contests Mark January 2026

Youth and College Mascots Born From Votes and Contests in 2025

Hospitals That Gained Mascots in 2025, From Bubaegi to Ilbaegi

Baekhodori and Todeogi Win Grand Prizes at 2025 Public Character Festival

Public Procurement Service Unveils New Mascots Narumi and Dali

Ulsan Keunaegi Becomes First Local Government Character on Kakao Talk Deal

Public Mascots Reach Out Through Free KakaoTalk Emoticons

Seosan Tourism Mascots Gati and Osyu Share Live Broadcast Stage With Lightning Man

Yongsan District Unveils Official VTuber Yongirang, Named by Residents

Yanggu's Baekkobi Hosts Nine Scenic Views of Yanggu Pop-Up in Seoul's Yeonnam-dong

Jecheon's Jeje and Cheoncheon Complete Trademark Registration

Research Institute Mascots in 2024, From Naming Contests to New Friends

2024 Local Government and Public Character Festival: The Award-Winning Characters

Names Chosen by Students and Staff: School Mascots of 2024

Uidori and Rangi Statues Unveiled in Uijeongbu City Hall Lobby

Taebaek's Taeboomi Places Third in Gangwon Character Popularity Contest

Ulsan Keunaegi Opens Pop-Up on Gyeongju's Hwangridan-gil

Air Busan Launches Official Characters Eburi and Reoburi

Research and Public Institutions That Got New Mascots in 2023

National Fire Agency Introduces 119 Rescue Dog Character Ilgu

Toss Opens Preorders for Two Catch Plush Toys, Limited to 5,000 Each

Busan Port Authority Unveils Costume of Orca Character Haebeomi

University Mascots in 2023: New Names, New Designs

Turtle Character Ungji Wins Top Prize in Dong-Eui University Contest of 132 Entries