Search | Daily Mascot

9.81 Park Jeju's Gyureu Fronts Nauda Tourism Campaign

9.81 Park Jeju is putting its tangerine mascot Gyureu at the center of a campaign for Nauda members. Members who use the full package receive a limited-edition bandana.

Archive · Nov 6, 2026

Gyeongsangnam-do Wins Top Prize at Public Character Festival Awards

Gyeongsangnam-do Provincial Government won the top prize in the government and local government category. Sejong National Arboretum's Roki, Korea National Railway's Railo and the Hanbang Family also won awards.

Archive · Oct 17, 2026

Nonsan Strawberry Festival Characters Win Top Prize at Public Character Festival

The Nonsan Strawberry Festival characters won the top prize in the festival category. The Korea Employment Information Service's Yongyongi and Ppiyagi won the popularity award in the public category.

Archive · Oct 16, 2026

S-OIL Mascot GooDOIL Becomes a Soldier for Armed Forces Day

S-OIL released a training-themed video, "Jinjja Doili," to mark Armed Forces Day. GooDOIL also took part in the Ministry of National Defense's character unification project.

Archive · Oct 2, 2026

Yangyang Pine Mushroom and Salmon Festival Unveils Four Official Characters

Songsongi and Solhalbae represent the world of the mountain, while Yeondongi and Daecheon Eommeom represent the world of the river. The festival's programs also follow the characters' story.

Archive · Sep 15, 2026

KT's Mint Raon Teams Up With Starship's Miniv for Collaboration Pop-Up

The collaboration goods were sold at a pop-up in Hongdae and at online and offline stores. The release came about a month after the two companies signed a character IP agreement in June.

Archive · Aug 5, 2026

Local · Feature

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

Public agency characters made up 42 of the 74 finalists. Pai Chai University's Naseomi received 5,160 votes.

Archive · Aug 2026

Character Licensing Fair 2026 Draws About 40,900 Visitors

About 40,900 people visited 722 booths from 241 companies. Busan Metropolitan City's Boogi and Lotte Department Store's Kinder Universe also took part.

Archive · Jul 16, 2026

Busan Transportation Corporation Unveils New Mascots Booray and Tavio, First in 15 Years

The two characters, a seagull train and a paper ticket, were chosen in a vote weighted 60% to citizens and 40% to employees.

Archive · Jul 1, 2026

Brands

Buldak's New Mascot PEPPO Gets an Official Platform

Samyang Roundsquare has replaced HOCHI with PEPPO as Buldak's main mascot. It also opened PEPPO World.com and the PEPPO World Shop.

Archive · Jun 23, 2026

Nonsan's 'Berry Friends' Sell Out All 1,000 Festival Goods

Goods featuring the strawberry fairies Sweetbell, Kingsbell and Vitabell sold out at the festival. More than 2,000 more were sold through reservations.

Archive · Apr 11, 2026

Chuncheon Tourism Characters Bomnae Crew Hold First Pop-Up in City Hall Lobby

Six characters, including ones modeled on dakgalbi and makguksu, appeared at their first pop-up store. The event continued as a pop-up touring local tourist sites.

Archive · Mar 20, 2026

Hanami and Banguri Merchandise Vending Machines Open at Two Line 5 Stations

Hanam City has installed merchandise vending machines at Misa and Hanam City Hall stations. It runs them with the Hanam Regional Self-Sufficiency Center.

Archive · Dec 8, 2025

Sports

V-League Launches Official Cheering Sticks for All Clubs, Plus 3 Merchandise-Only Characters

The Korea Volleyball Federation (KOVO) released official cheering sticks for every V-League club with Kofan Global. It also unveiled three new characters made only for merchandise.

Archive · Oct 25, 2025

Brands

Tsingtao's Ttao Tours Festival Booths Selling Merchandise

Ttao booths sold merchandise at a rock festival and an illustration fair. A batch of 25,000 limited-edition Ttao emoticons ran out in one day.

Archive · Oct 2025

Brands

Hollys Unveils Holly Bear, a Bear That Came Down From the Forest

Hollys introduced Holly Bear, a bear drawn down from the forest by the smell of coffee. The chain released three seasonal menu items and merchandise, and some items sold out right after launch.

Archive · Sep 2025

Ulsan Keunaegi Becomes First Local Government Character on Kakao Talk Deal

Ulsan Keunaegi is the first South Korean local government character to open a store on Kakao Talk Deal. It sells more than 30 products, including tumblers, socks and umbrellas.

Archive · Aug 12, 2025

National Park Mascots Bandari and Ggomi Bring About 150 Items to COEX Mall Pop-Up

About 150 character products went on sale at COEX Mall in Seoul. In the fall, the pop-up moved to the Juwangsan visitor center.

Archive · Mar 6, 2025

Gimpo Redesigns Posu and Pomi as Baby Characters Called Gimpo Aegiz

Posu, created for social media in 2015, takes on a baby look after 10 years. Merchandise is sold at the Aegibong exhibition hall.

Archive · Jan 24, 2025

Shinhan Financial Opens Official Website for Its Shinhan Friends Characters

The site has three sections: a character archive, e-cards and digital goods. The characters also appeared at a character fair in July.

Archive · Jan 2025

Grand Hyatt Seoul Sells 'Winter Hy,' a Winter Edition of Its Mascot Hy

The hotel sold a winter edition of its puppy hotelier from Namsan. The keyring version proved popular.

Archive · Nov 11, 2024

Donghae City Character Goods Shop Sells 1,409 Items in One Month

The goods shop at a tourist information center took in about 9 million won ($6,500) in its first month. In November, the city announced plans for a character mini park along the Jeoncheon stream.

Archive · Aug 22, 2024

News · Feature

Characters Take Their Place at Trade Fair Booths in July 2024

Fubon Hyundai Life Insurance and Shinhan Financial Group set up booths at a character licensing fair. KT and Dongduk Women's University also put their characters forward at fairs.

Archive · Jul 2024

Business · Brief

Ulsan Keunaegi Opens Pop-Up on Gyeongju's Hwangridan-gil

Jung District, Ulsan ran a pop-up in Gyeongju from March 29 to April 7. It sold plush dolls and key rings and offered a craft activity.

Archive · Mar 29, 2024

bhc Chicken's Ppuring Emoticons Sell Out 50,000 Units in 19 Minutes

bhc Chicken is using emoticons and Outback is using digital goods. Dining Brands Group plans to keep up its character collaborations.

Archive · Feb 26, 2024